可住爱住酒店品牌设计
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客户 Client : 广东爱住酒店管理有限公司 Guangdong Aizhu Hotel Management Co., Ltd

创作年份 Year : 2019

作品尺寸 Size : A4

创意总监 Creative Director : 闵刚 Min Gang 巩兵 Gong Bing

艺术指导 Art Director : 闵刚 Min Gang

设计师 Designer : 陈韵沂 Chen Yunyi 黄彩霞 Huang Caixia 李嘉玲 Li Jialing

插图 Illustration : 陈韵沂 Chen Yunyi

文案 Copywriter : 梁翠云 Liang Cuiyun  冯淑筠 Feng Shuyun

 

 

项目创作背景

Project Background

 

可住爱住酒店,位于粤港澳大湾区-世界美食之都顺德大良新城区,10分钟路程可达周边著名旅游景点,是很多游客的不错选择。我们需要做的是,通过品牌设计的力量,快速精准地帮助可住爱住酒店找到自身特色,并通过有趣且有意义的视觉表达,让其在粤港澳大湾区文旅酒店中绽放异彩。

 

Czazo hotel is located in Daliang New District, Shunde, Guangdong, Guangdong-Hong Kong-Macao Greater Bay Area, the world's gourmet capital. It is a good choice for many tourists ,with a 10 minute drive to the surrounding famous tourist attractions. What we need to do is, through the power of brand design, we can help the hotel to find its own characteristics quickly and accurately, and let it bloom in the cultural and tourism hotels in Guangdong-Hong Kong-Macao Greater Bay Area, through interesting and meaningful visual expression.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

可住爱住酒店,定位为本土网红精品酒店,目标服务对象为年轻家庭游客。在酒店命名中,我们建议采用可住爱住,这自带流量的酒店名,瞬间拉近了与年轻家庭游客的距离。而在开启品牌视觉设计前,我们搜集很多年轻网红酒店与餐饮店资料,希望从中获取灵感,为可住爱住塑造有趣、友好、自带品质感的品牌形象,让其在顺德旅游酒店竞争中脱颖而出。

 

在可住爱住标志设计上,我们采用简约而柔和的线条,增强时尚感与亲和感,与传统酒店的端庄形象形成强烈的差异区隔。在品牌色调上,我们大胆地采用了时髦的配色,ins风粉和深咖蓝,迎合当下年轻人的喜好。

 

Czazo hotel is positioned as a local fashionable hotel, serving young family tourists. In the naming of the hotel, we suggest that we should adopt the name “Czazo Hotel”. The name of the hotel with its own flow will instantly shorten the distance with young family tourists. Before starting the brand visual design, we collected a lot of information about young fashionable hotel and restaurants, hoping to get inspiration from them, so as to create an interesting, friendly and self-contained brand image for living and living, and make it stand out in the competition of Shunde tourism hotel.

 

In the logo design, we use simple and soft lines to enhance the sense of fashion and affinity, and form a strong difference with the traditional hotel's dignified image. In terms of brand tone, we boldly adopt fashionable color matching, INS powder and dark coffee blue to cater to the current young people's preferences.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

可住爱住酒店的品牌视觉系统设计,包含酒店标志、办公应用、客房部应用、礼品类应用、导视标牌类应用、广告宣传画面等等,我们全方位深度塑造品牌形象,是一个难得的有趣过程,所有的创作人员都享受其中。

 

其中,在浴室用品与酒店用餐用品的设计中,考虑到这些均是住客紧密接触的用品,是对品牌体验产生好感的重要媒介,我们巧妙地采用了大量的卡通手绘形象,希望能与住客形成有趣的互动,拥有一个与众不同的舒适、美好旅住体验。这些有趣的设计,也让酒店股东们纷纷萌生出开发酒店周边文创产物的想法。

 

The brand visual system design of Czazo hotel includes hotel logo, office application, room department application, gift application, guide sign application, advertising picture and so on. It is a rare and interesting process for us to shape the brand image in a comprehensive and in-depth way, and all the creators enjoy it.

 

Among them, in the design of bathroom supplies and hotel dining supplies, considering that these are the articles that the residents are in close contact with, and are the important media to have a good impression on the brand experience, we skillfully adopt a large number of cartoon hand-painted images, hoping to form an interesting interaction with the guests and have a unique comfortable and beautiful travel experience. These interesting designs have also inspired Hotel shareholders to come up with the idea of selling cultural and creative products around the hotel.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

我们认为,对于游客来说,感受到人文湾区·温暖的设计,舒适且独特的住宿体验或许就是最美好的记忆。可住爱住酒店,位于粤港澳大湾区-世界美食之都顺德大良新城区,服务于到湾区交流或游玩的住客。我们通过有温度的创意美学,融入到酒店的每处角落设计,让住客都能轻松感受到本土的人文热情。

 

在可住爱住品牌视觉形象的建立中,我们用简约线条,时髦配色,细腻质感,营造出精致而低调的美感。酒店用品设计上,我们采用丰富的卡通手绘设计元素,让住客在不经意瞬间,相遇有趣的故事,感受意外的愉悦,期待下次的惊喜。这些温暖的设计,总能在不经意间,提升游客对整个湾区的温度感知。

 

We believe that for tourists, feeling the warm design of the cultural Bay area, comfortable and unique accommodation experience may be the best memory. Czazo hotel is located in Daliang New District, Shunde, Guangdong-Hong Kong-Macao Greater Bay Area, the world's gourmet capital. It serves the guests who come to the bay area to exchange or play. Through the Creative Aesthetics with temperature, we integrate into the design of every corner of the hotel, so that the guests can easily feel the local humanistic enthusiasm.

 

In the establishment of the visual image of the brand, we use simple lines, fashionable color matching and delicate texture to create a delicate and low-key aesthetic feeling. Hotel supplies design, we use a wealth of cartoon hand-painted design elements, so that guests in the casual moment, encounter interesting stories, feel unexpected pleasure, looking forward to the next surprise. These warm designs can enhance the tourists' perception of the temperature of the whole bay area inadvertently.