客户 Client : 广东爱住酒店管理有限公司 Guangdong Aizhu Hotel Management Co., Ltd

创作年份 Year : 2019

作品尺寸 Size : A4

创意总监 Creative Director : 闵刚 Min Gang 巩兵 Gong Bing

艺术指导 Art Director : 闵刚 Min Gang

设计师 Designer : 陈韵沂 Chen Yunyi 黄彩霞 Huang Caixia 李嘉玲 Li Jialing

插图 Illustration : 陈韵沂 Chen Yunyi

文案 Copywriter : 梁翠云 Liang Cuiyun  冯淑筠 Feng Shuyun




Project Background




Czazo hotel is located in Daliang New District, Shunde, Guangdong, Guangdong-Hong Kong-Macao Greater Bay Area, the world's gourmet capital. It is a good choice for many tourists ,with a 10 minute drive to the surrounding famous tourist attractions. What we need to do is, through the power of brand design, we can help the hotel to find its own characteristics quickly and accurately, and let it bloom in the cultural and tourism hotels in Guangdong-Hong Kong-Macao Greater Bay Area, through interesting and meaningful visual expression.




Problem Statement and Project Solution






Czazo hotel is positioned as a local fashionable hotel, serving young family tourists. In the naming of the hotel, we suggest that we should adopt the name “Czazo Hotel”. The name of the hotel with its own flow will instantly shorten the distance with young family tourists. Before starting the brand visual design, we collected a lot of information about young fashionable hotel and restaurants, hoping to get inspiration from them, so as to create an interesting, friendly and self-contained brand image for living and living, and make it stand out in the competition of Shunde tourism hotel.


In the logo design, we use simple and soft lines to enhance the sense of fashion and affinity, and form a strong difference with the traditional hotel's dignified image. In terms of brand tone, we boldly adopt fashionable color matching, INS powder and dark coffee blue to cater to the current young people's preferences.



创作过程 & 结果呈现

Creation Process & Result






The brand visual system design of Czazo hotel includes hotel logo, office application, room department application, gift application, guide sign application, advertising picture and so on. It is a rare and interesting process for us to shape the brand image in a comprehensive and in-depth way, and all the creators enjoy it.


Among them, in the design of bathroom supplies and hotel dining supplies, considering that these are the articles that the residents are in close contact with, and are the important media to have a good impression on the brand experience, we skillfully adopt a large number of cartoon hand-painted images, hoping to form an interesting interaction with the guests and have a unique comfortable and beautiful travel experience. These interesting designs have also inspired Hotel shareholders to come up with the idea of selling cultural and creative products around the hotel.



如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?






We believe that for tourists, feeling the warm design of the cultural Bay area, comfortable and unique accommodation experience may be the best memory. Czazo hotel is located in Daliang New District, Shunde, Guangdong-Hong Kong-Macao Greater Bay Area, the world's gourmet capital. It serves the guests who come to the bay area to exchange or play. Through the Creative Aesthetics with temperature, we integrate into the design of every corner of the hotel, so that the guests can easily feel the local humanistic enthusiasm.


In the establishment of the visual image of the brand, we use simple lines, fashionable color matching and delicate texture to create a delicate and low-key aesthetic feeling. Hotel supplies design, we use a wealth of cartoon hand-painted design elements, so that guests in the casual moment, encounter interesting stories, feel unexpected pleasure, looking forward to the next surprise. These warm designs can enhance the tourists' perception of the temperature of the whole bay area inadvertently.