客户 Client ： 东莞市文化馆 Dongguan Culture Center
创作年份 Year： 2019
作品尺寸 Size ： 594mm×840mm
创意总监 Creative Director ： 谢瑞康 Ruikang Xie
艺术指导 Art Director ： 谢瑞康 Ruikang Xie
设计师 Designer ： 庞奉明 Fengming Pang 梁佳 Kai Leung 李艳烨 Yanye Li 朱珊珊 Shanshan Zhu 吴英银 Yingyin Wu 刘志明 Zhiming Liu 石尧 Yao Shi 梁文帝 Wendi Liang 郭特宏 Tehong Guo 吕潇瀚 Xiaohan Lv 尹健江 Jianjiang Yin
文案 Copywriter ： 谢瑞康 Ruikang Xie
Dongguan is going for the development trend of urban agglomeration in the era of Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the winning by quality, and sparing no effort to build the strategy of “Dongguan as a quality city in the Great Bay Area”. At this historical node, design plays an increasingly important role. Therefore, an exhibition on A City of Sincerity - Proposal Week on the Theme “Design Adds Taste and Quality to Cities” has been specially planned.
Having those sincere works by outstanding designers from various place gathered in Dongguan and analyzing the invisible process and thoughts behind these works, the exhibition inspires people to rediscover design and quality. through intuitive, practical, concrete and localized curatorial thinking patterns. In this way, people understand what forms of design can be adopted to intervene in the public domain and that the design can play a larger role in facilitating a quality city.
Problem Statement and Project Solution
Most of the time, young people in Dongguan must go to Guangzhou and Shenzhen to see art exhibitions. Therefore, Dongguan needs a local design week with broad and deep quality in texture, humane atmosphere, conception and content that is good as the exhibitions in Guangzhou and Shenzhen to create a local cultural atmosphere and add a sense of belonging for young people. Xiexiedesign had probed into the way to inject design power into the development of Dongguan and so that the design can play a larger role in facilitating a quality city.
创作过程 & 结果呈现
Creation Process & Result
The material of exhibition is mainly made of bamboo and round tables which are extracted from Dongguan local daily life scenes. We selected the closest color and size of bamboo and plank to daily life and combine with fluorescence green so as to restore the familiar life scenes as well as add more youthful energy elements.
The exhibition ultimately use daily elements of Dongguan to set a scene that gives visitors a clearer sense of participation and shows a young and dynamic design. The exhibits include a series of urban quality designs, including the Admissions Welcome Package of Dongguan University of Technology, the rural revitalization project in local, some usage of font research projects and other local projects. By visiting this exhibition in Dongguan, the audience can read more stories behind the design and gain more humanistic care from urban design.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
城心诚意 — 设计为品质城市加分提案周在东莞举办，展览取材本地，通过对圆桌板的折叠结构，摆放角度和荧光绿色的混搭结合等尝试，呈现出旧物新意的可能性，去启发人们珍惜、留心身边司空见惯的物件，感受日常生活中的温度。从东莞群众日常生活中发现有趣，提炼人们最熟悉的日常元素，是最具温度的人文呈现，加之用设计语言传达出在地生活中的温度细节。
Sincere Designs Improve on Building Quality City Proposal Design Week on Building Quality City Proposal Design Week had held in Dongguan and based on local materials, which presents the possibility of new ideas of old things by making use of the folding structure of the round table, the best angle of placement and the combination of fluorescent green. We found interest of Dongguan daily life and extracted the local elements. It is a cultural presentation of humanistic care and conveys the temperature details in local life with design language.
Dongguan is going for the development trend of urban agglomeration in the era of Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the winning by quality, and sparing no effort to build the strategy of “Dongguan as a quality city in the Great Bay Area”. The relationship between design and city is also explored and discussed in the project. We all agree that quality design does not come out of nowhere, but is based on local culture, so as to convey temperature.
A vibrant city must be well designed; an aspiring city must pay attention to details; a quality city must embody the humanity. Through this exhibition, designers have shown that the design can play a greater role in facilitating a quality city and build the “city”out of “sincerity”. What `s more, humanistic design is from local culture and daily life.