城心诚意 — 设计为品质城市加分提案周
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客户 Client : 东莞市文化馆 Dongguan Culture Center

创作年份 Year: 2019

作品尺寸 Size : 594mm×840mm

创意总监 Creative Director : 谢瑞康 Ruikang Xie

艺术指导 Art Director : 谢瑞康 Ruikang Xie

设计师 Designer : 庞奉明  Fengming Pang 梁佳 Kai Leung 李艳烨 Yanye Li 朱珊珊 Shanshan Zhu 吴英银 Yingyin Wu 刘志明 Zhiming Liu 石尧 Yao Shi 梁文帝 Wendi Liang 郭特宏 Tehong Guo 吕潇瀚 Xiaohan Lv  尹健江 Jianjiang Yin

文案 Copywriter : 谢瑞康 Ruikang Xie

 

 

项目创作背景

Project Background

 

东莞正顺应粤港澳大湾区时代城市群发展潮流,突出以品质取胜,全力打造“湾区都市、品质东莞”战略。在这个历史节点中,设计扮演的角色越发重要,为此特策划「城心诚意-设计为品质城市加分提案周」展览。

 

集结各地卓越设计师的诚意之作聚合东莞,剖析作品背后看不见的过程和思维,以直观、实际、干货和在地的策展思路,启发人们重新理解设计、重新理解品质;了解设计还可以用何种形态介入公共领域,让设计为品质城市加分发挥更大的作用。

 

Dongguan is going for the development trend of urban agglomeration in the era of Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the winning by quality, and sparing no effort to build the strategy of “Dongguan as a quality city in the Great Bay Area”. At this historical node, design plays an increasingly important role. Therefore, an exhibition on A City of Sincerity - Proposal Week on the Theme “Design Adds Taste and Quality to Cities” has been specially planned.

 

Having those sincere works by outstanding designers from various place gathered in Dongguan and analyzing the invisible process and thoughts behind these works, the exhibition inspires people to rediscover design and quality. through intuitive, practical, concrete and localized curatorial thinking patterns. In this way, people understand what forms of design can be adopted to intervene in the public domain and that the design can play a larger role in facilitating a quality city.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

东莞的年轻人大多需要到广州深圳观看设计周艺术展,东莞需要一个在质感、氛围、立意、内容上比肩广深质量的本土设计周,营造出东莞本土的文化气息,增添年轻人的归属感。谢谢设计在探讨设计力量应以何种方式如何注入东莞本土,实现为“品质东莞”助力。

 

经过在地深入观察,我们的设计灵感来自东莞生活场景,设计灵感来自东莞城市在地文化,从日常场景中的圆桌大排档提炼出我们展览的视觉,我们也创新地使用竹子搭建我们的展览。试图还原真实场景,以启发民众对设计概念和流程的思考。期望本展览为品质城市提案,从对比中学习、思考,让设计为品质城市加分发挥更大的作用,用「诚」造「城」。

 

Most of the time, young people in Dongguan must go to Guangzhou and Shenzhen to see art exhibitions. Therefore, Dongguan needs a local design week with broad and deep quality in texture, humane atmosphere, conception and content that is good as the exhibitions in Guangzhou and Shenzhen to create a local cultural atmosphere and add a sense of belonging for young people. Xiexiedesign had probed into the way to inject design power into the development of Dongguan and so that the design can play a larger role in facilitating a quality city.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

展览从东莞在地场景出发,搭建材质主要用了东莞地区日常生活中常见的竹子和圆桌,挑选出大小和成色最具生活感的竹料与木板,用亮眼的荧光绿配合,复原出熟悉的生活场景,同时又注入年轻的色彩。

 

展览最终用在地日常的元素营造场景,增添参与感,呈现出有质感、年轻、活力的设计。展品包括一系列城市品质设计,从东莞高校新生礼盒、到镇街乡村振兴项目、再到街头字体研学等在地项目,让观众了解设计背后的故事,感受东莞在地发生的设计周对人文温度的呈现。

 

The material of exhibition is mainly made of bamboo and round tables which are extracted from Dongguan local daily life scenes. We selected the closest color and size of bamboo and plank to daily life and combine with fluorescence green so as to restore the familiar life scenes as well as add more youthful energy elements.

 

The exhibition ultimately use daily elements of Dongguan to set a scene that gives visitors a clearer sense of participation and shows a young and dynamic design. The exhibits include a series of urban quality designs, including the Admissions Welcome Package of Dongguan University of Technology, the rural revitalization project in local, some usage of font research projects and other local projects. By visiting this exhibition in Dongguan, the audience can read more stories behind the design and gain more humanistic care from urban design.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

城心诚意 — 设计为品质城市加分提案周在东莞举办,展览取材本地,通过对圆桌板的折叠结构,摆放角度和荧光绿色的混搭结合等尝试,呈现出旧物新意的可能性,去启发人们珍惜、留心身边司空见惯的物件,感受日常生活中的温度。从东莞群众日常生活中发现有趣,提炼人们最熟悉的日常元素,是最具温度的人文呈现,加之用设计语言传达出在地生活中的温度细节。

 

东莞作为湾区城市之一,正顺应粤港澳大湾区时代城市群发展潮流,突出以品质取胜,提出“湾区都市、品质东莞”的战略。而设计与城市的关系也是我们在项目中挖掘与探讨的,有品质的设计并不是凭空而来,是立足在地人文,才能传递出温度。

 

一个有活力的城市不应该没有设计,一个有追求的城市不应该没有细节,一个有品质的城市不应该没有人文,借由本展览为品质城市提案,用「诚」造「城」,用人文温度打造品质设计。

 

Sincere Designs Improve on Building Quality City Proposal Design Week on Building Quality City Proposal Design Week had held in Dongguan and based on local materials, which presents the possibility of new ideas of old things by making use of the folding structure of the round table, the best angle of placement and the combination of fluorescent green. We found interest of Dongguan daily life and extracted the local elements. It is a cultural presentation of humanistic care and conveys the temperature details in local life with design language.

 

Dongguan is going for the development trend of urban agglomeration in the era of Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the winning by quality, and sparing no effort to build the strategy of “Dongguan as a quality city in the Great Bay Area”. The relationship between design and city is also explored and discussed in the project. We all agree that quality design does not come out of nowhere, but is based on local culture, so as to convey temperature.

 

A vibrant city must be well designed; an aspiring city must pay attention to details; a quality city must embody the humanity. Through this exhibition, designers have shown that the design can play a greater role in facilitating a quality city and build the “city”out of “sincerity”. What `s more, humanistic design is from local culture and daily life.