城市解码:五和大道传奇
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客户 Client : 深圳市龙岗区人民政府 The People's Government of Longgang District, Shenzhen

创作年份 Year : 2019

创意总监 Creative Director : 张达利 Zhangdali

 

 

项目创作背景

Project Background

 

五和大道传奇这一主题的提出,是基于这条大道沿线的企业、社区、本地村股份公司在深圳改革开放进程中,都走出了非同寻常的成功道路,是深圳快速发展、空间巨变、产业转型和科技跃进的缩影和样板。正如破解程序或密码,城市产生和发展的内在机制、逻辑或者“基因密码”也需要被探索、解答和分享。深圳作为改革开放的“试验田“和“先行示范区”,也需要系统扎实的[实验报告]来记录、总结和解释其间的探索历程、经验教训和成因机制。

 

The theme of the Wuhe Legend was based on the extraordinary success of enterprises, communities, and local village joint-stock companies in the process of the reform and opening-up policy in Shenzhen. Like cracking programs or passwords, the internal mechanisms, growth logic or "genetic code" of urban generation and growth also need to be explored, interpreted and shared. As the “Experimental Field” for Reform and Opening-up policy, and "Demonstration Pilot Zone", Shenzhen needs a solid [experimental report] to record, summarize and explain the exploration process, lessons learned and genesis mechanism.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

五和大道是深圳快速发展、空间巨变、产业转型和科技跃进的缩影和样板。我们从多个维度来研究这片地区不同代际的城市足迹,共同挖掘、整理和呈现这一地区发展的传奇特点、内在机制乃至发展潜力。

 

Wuhe Avenue is mainly located in Bantian Subdistrict. From south to north, there are series of communities and industrial parks of different ages and types (such as Huawei headquarter). It is an epitome and model of the rapid development, huge morphological change, industrial upgrading and technological leaping forward of Shenzhen. We study the urban footprints in this region from multiple dimensions, and jointly explore, edit and narrative the legendary characteristics, internal mechanisms and development potential of this region.

 

 

如何理解项目与“人文湾区∙温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

本项目为从本地研究出发、解读城市发展密码、生成地方知识,并运营这些经验、知识和创新技术解决深圳当下学校建设及住房紧张等问题的展览,与“人文湾区 ∙ 温暖的设计”这一主题有较强的关联性。

 

This project is based on local research, interpreting urban development codes, generating local knowledge. It solves the current problems of school construction and housing shortage in Shenzhen by operating these experience, knowledge and innovative technologies. The project strongly reflects the exhibition theme "Cultural Bay Area • Humanistic Design".