覔书店品牌形象设计
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项目名称 Project Name: 覔书店品牌形象设计 Reading Mi Bookstore Brand Identity Design

客户 Client : 深圳市友谊书城 Shenzhen Youyi Book City

创作年份 Year : 2014

创意总监 Creative Director : 高少康 Hong Ko

 

 

项目创作背景

Project Background

 

覔书店,是“友谊书城”品牌创立的新型文化概念体验书店品牌,它是集阅读文化、文创产品、主题咖啡、儿童成长与讲座交流的生活文化空间,总占地千余平米。靳刘高设计为其颠覆传统品牌命名,重组品牌定位,从核心形象设计到空间设计,通过多元化的品牌机制为“友谊书城”创造“覔”时代生活体验。

 

Mi Bookstore, a new cultural concept experience bookstore brand created by the "Youyi Book City", is a lifestyle and cultural space with more than 1,000 square meters where accommodates a reading space, cultural and creative product section, a café and a space for children’s lectures. KL&K Design disruptively renamed and reshaped the brand from the core brand identity design to interior design, creating a new life experience of “Reading Mi” era for consumers of “Youyi Book City” through a diversified branding mechanism.