项目名称 Project：故宫文化 系列 Forbidden City Culture
客户 Client ： 故宫文化 Forbidden City Culture
创作年份 Year ： 2015-2019
创意总监 Creative Director ： 韩家英 Han Jiaying
The Forbbiden City Culture, as a cultural brand that representing our nation’s culture image, plays a role of culture inheritor and also a communicator to speak up Chinese culture. From 2015 to 2019, The Forbidden City Culture has released their brand image and produced many popular products. They also held several influential exhibition such as “A Panorama of Rivers and Mountains”.
Problem Statement and Project Solution
It is crutial for “The forbidden City Culture” to build up a bridge between public and Chinese traditional culture.
Through large-scale exhibitions design, Han Jiaying Design investigated a modern presentation of this cultural brand and customized a brand new image for The forbidden City to strengthen their communication to the public.
创作过程 & 结果呈现
Creation Process & Result
The branding of “The Forbidden City Culture” use “cultural embassadar“ as design concept, it explore the palace architecture elements and illustrate an iconic and comprehensible branding image.
“The Forbidden City Gallery” is an individual bookstore and cultural window for the Forbidden City Culture. The logo design combines the ancient typography with the creative bookshelves. And the layout of this gallery is quiet and peaceful, that totally matches the spiritual pursuit of traditional Chinese scholars
The Palace Museum Culture and Creative Store took “Pictograph” as their exhibition theme, it promotes Chinese culture in differenct perspectives through modern design language such as shapes, colors, light and shadow, structure, sound effect and movies.
As the annual exhibition 2017 of the Forbidden Palace, the layout design was inspired by the natural elements in A Panorama of River’s and Mountains vividly depict the sights and environments, attracting people to be involved in the art work. Through an artistic way, it passes the beauty and glory of the nature.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
This project explored a creative way to express Chinese culture, the influence of “The Forbidden City Culture”is all over China nowadays. With the participation of Han Jiaying Design, the traditional image of The Forbidden City is transmitting into a enegetic brand which allows more and more people understands Chinese history and culture.