项目名称 Project Name : OOTO UNION
客户 Client : OOTO UNION
创作年份 Year : 2018
作品尺寸 Size : 297mm×210mm
创意总监 Creative Director : 张宁 Zhang Ning
OOTO UNION is a internet company's project, devoting to building a win-win alliance platform for businesses.In the context of today's pluralistic society, the integration of resources, promote the centralized presence of businesses, to form an industry alliance.Mutual cooperation and complementary resources is to found the Alliance platform' s background，and to form a lever which could move a larger maket,the aim is to win more market share. At the begining of establishing the project, it is to get a good project's name and visual image, The naming of the project and the logo design of the project are carried out at the same time, After trying a lot of names, it is ends up as OOTO UNION. The logo of letters and graphics are combined skillfully, which just expresses the core ideas of the concept, the form is vivid and interesting . The whole of visual design is very simple , compact and exquisite.
Problem Statement and Project Solution
OOTO UNION tried many names and logos and made the decisions.
创作过程 & 结果呈现
Creation Process & Result
This group of logo is a good integration of the project name and visual graphics, accurately expressing the core value proposition of Alto Alliance, with distinct form, vivid and interesting. The whole group of visual image design is also very simple, easy, rigorous, delicate.