深圳环球设计大奖
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项目名称 Project Name: 深圳环球设计大奖 Shenzhen Global Design Award

客户 Client : 深圳环球设计大奖 Shenzhen Global Design Award

创作年份 Year : 2017

创意总监 Creative Director : 高少康 Hong Ko

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

深圳自建立特区以来,综合经济实力位居全国大中城市前列,像展翅高飞的大鹏,遨游长空,勇往直前。我们的创作灵感源于我们对深圳精神的理解,所以我们用概念性的“爆炸”,炸出深圳地图,是大鹏展翅,是人与产品对碰的火花,是创意的头脑风暴,是设计灵感的爆发、创新和突破。

 

作为每年一度的设计盛典,同时对于获奖者来说,这也是荣耀的时刻,是盛典的烟火,也是对美好未来的期冀,意示着该奖项源于“深圳”,且影响深远。为更好地传递品牌概念,我们围绕LOGO的主概念,以人与产品对碰进行vi延续,塑造深圳环球设计大奖对受众统一且集中的视觉印象。

 

Since the establishment of the special economic zone, Shenzhen’s comprehensive economic strength has ranked top among the large and medium-sized cities in China. The city is soaring in the sky like an eagle (“Dapeng” in Chinese) and keep forging ahead bravely. Inspired by the Shenzhen spirit, the logo was designed based on a conceptual "explosion". The explosive logo is the map of Shenzhen, the sprading wings of Dapeng, the collision sparks between people and products, the brainstorming among creative figures, and the inspiration, innovation and breakthrough of design.

 

As an annual design event, SDA is a moment of honor for the award-winners. The logo represents the fireworks of a grand ceremony, the hope for a better future and the far-reaching influence of this born-in-Shenzhen award. In order to better convey the brand concept, we continue the VI interaction design between people and products based on the main concept of logo, shaping the unified and concentrated visual indentity of SDA.