项目名称 Project Name: 深圳环球设计大奖 Shenzhen Global Design Award
客户 Client : 深圳环球设计大奖 Shenzhen Global Design Award
创作年份 Year : 2017
创意总监 Creative Director : 高少康 Hong Ko
Problem Statement and Project Solution
Since the establishment of the special economic zone, Shenzhen’s comprehensive economic strength has ranked top among the large and medium-sized cities in China. The city is soaring in the sky like an eagle (“Dapeng” in Chinese) and keep forging ahead bravely. Inspired by the Shenzhen spirit, the logo was designed based on a conceptual "explosion". The explosive logo is the map of Shenzhen, the sprading wings of Dapeng, the collision sparks between people and products, the brainstorming among creative figures, and the inspiration, innovation and breakthrough of design.
As an annual design event, SDA is a moment of honor for the award-winners. The logo represents the fireworks of a grand ceremony, the hope for a better future and the far-reaching influence of this born-in-Shenzhen award. In order to better convey the brand concept, we continue the VI interaction design between people and products based on the main concept of logo, shaping the unified and concentrated visual indentity of SDA.