DOUBLE+字体研究
-

项目名称 Project Name:DOUBLE+字体研究   Double+Font Research

创作年份 Year:2011

创意总监 Creative Director:杜峰松 Du FengSong

艺术指导 Art Director:杜峰松 Du FengSong

 

 

项目创作背景

Project Background

 

时值“山和联盟”的视觉品牌设计,对“联盟”理解所构想的字体属性而发生。

 

At the time, the visual brand design of "Montsbrand" occurred when the font attributes conceived by "League" changes.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

实验性地对字体的复加性进行视觉探索;

 

Visually exploring the additivity of fonts experimentally.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

对约定俗成的西文字体所形成的识读惯性,进行了多次的、乃至单一字母多方案的构成研究;并在字体组合及组合关联中以严谨的格体规约了每个字母的笔划关系,构成单一字母与词句组合所共谐共享的自恰视觉关系。

 

Doing composition research multiple times, even single letters and multiple programs for the inertia of literacy formed by the customary Western fonts and even the single letter; and in the font combination and combination association, the stroke relationship of each letter is regulated with a rigorous body. It forms a self-consistent visual relationship shared by a single letter and a combination of words and sentences.