项目名称 Project Name:DOUBLE+字体研究   Double+Font Research

创作年份 Year:2011

创意总监 Creative Director:杜峰松 Du FengSong

艺术指导 Art Director:杜峰松 Du FengSong




Project Background




At the time, the visual brand design of "Montsbrand" occurred when the font attributes conceived by "League" changes.




Problem Statement and Project Solution




Visually exploring the additivity of fonts experimentally.



创作过程 & 结果呈现

Creation Process & Result




Doing composition research multiple times, even single letters and multiple programs for the inertia of literacy formed by the customary Western fonts and even the single letter; and in the font combination and combination association, the stroke relationship of each letter is regulated with a rigorous body. It forms a self-consistent visual relationship shared by a single letter and a combination of words and sentences.