平遥国际电影节
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项目名称 Project : 平遥国际电影节 Pingyao International Film Festival

创作年份 Year : 2017

创意总监 Creative Director : 杜峰松 Du Fengsong

艺术指导 Art Director : 杜峰松 Du Fengsong

设计师 Designer : 李程 Li Cheng 温健 Wen Jian

 

 

项目创作背景

Project Background

 

在“平遥古城”与“平遥国际电影展”之间,需要共同呼唤。

 

Between "Pingyao Ancient City" and "Pingyao International Film Festival", we need to call together.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

“电影节”是一道行业属性命题,而“平遥”则是事发现场;当一个事件需要在一个

既定的地点发生,发生地如何传达?这个发生地发生这个事件有何特定的意义?

我们用视觉的方式给与了回答:以古城平遥为支点,“平遥国际电影展”即是撬动世界电影格局的一根杠杆。

 

"Film Festival" is an industry proposition, while "Pingyao" is the scene of the incident; when an event occurs in a predetermined location, how to show the location? What is the specific significance of this event happening in this place? We give answers in visual way. Taking the Pingyao ancient city  as a pivot, the "Pingyao International Film Festival" is a leverage for the world's film pattern.

 

 

创作过程 & 结果呈现

Creative Process & Result

 

充足地解读理解“平遥”与“电影节”的内构关系,提论“平遥古城”为“电影节”

的赋能观点,视觉中让平遥的每顶屋脊均成为“电影节”的支点,以该“电影展”

去撬动今日已盘踞国际电影界的现今格局,形成“平遥国际电影展”的独立力场。

 

Fully interpreting and understanding the internal relationship between "Pingyao" and "Film Festival", and discussing the perspective of "Pingyao Ancient City" as the empowerment of "Film Festival". Each roof of Pingyao becomes the pivot of "Film Festival", Using this "film festival" to leverage the current international film industry pattern, and form the independent force field of the "Pingyao International Film Festival". 

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect to the exhibition theme "Cultural Bay Area • Humanistic Design"

 

让一场电影节唤醒观众的影外关注和思考,让一座千年古城有了新的故事,让古城

通过电影拥抱更广阔的生活与娱乐、让电影通过古城享取更现实的地缘与文脉。

 

Let a film festival awaken the audience's attention and thinking from outside view, let a thousand-year-old city have a new story, let the old city embrace a broader life and entertainment through the film, and let the film enjoy a more realistic geographical and cultural context through the ancient city.