项目名称 Project：遇见普洱 Meet Pu’er
客户 Client：薪传文化发展有限公司 SINOTEA
创意总监 Creative Director：余子驥 ZIJI YU
艺术指导 Art Director：蒋佳佳 JIAJIA JIANG
Pu'er is domineering inside, but very simple in appearance.The creativity of the book design is derived from the packaging of Pu'er tea bricks. The natural bamboo shell is lightly wrapped and spread to the world through the Ancient Tea Horse Road.Therefore, this time we also hope to restore the appearance of Pu'er tea through simple design techniques, so that readers can feel the charm of Pu'er while touching the book.The book as a whole is like a cake of tea bricks. On the cover, a few old Pu'er tea leaves spell out the font "Meet Pu'er", expressing Pu'er domineering easily.We hope that through this cake tea brick, readers can be brought into the world of Pu'er tea. A cake tea brick allows you to taste the development of Pu'er tea.
Problem Statement and Project Solution
When we were working on this project, we thought about how to let readers feel the simplicity and domineering of Pu'er tea for the first time through books.We got inspiration from the packaging of Pu'er tea bricks. At the beginning of the birth of Pu'er tea packaging, the most important role is undoubtedly to protect the tea from moisture.Pu'er tea is often damaged and affected by various unfavorable conditions and factors in the process of transportation, storage and circulation. In order to prevent moisture and sun protection, most tea farmers think of obtaining local materials, because tea areas such as Xishuangbanna in Yunnan have been in large quantities since ancient times. In the production of bamboo shells, the diligent tea farmers appreciate that the bamboo shell itself has pores and has a filtering effect like activated carbon. People use local materials and use bamboo shells to package a whole Pu'er tea cake.Therefore, we use bamboo-like paper to make the book culvert, and it will feel like a cake and tea brick when pulled out. Let readers feel the charm of Pu'er tea through the outer packaging.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
The conception process of this book is more from the perspective of embodying the humanistic temperature. It is hoped that the readers can feel the charm of Pu'er tea through the five senses instead of cold books.It fully restores the wisdom of laboring tea farmers, uses local materials to avoid excessive packaging waste. This may be a way of presenting warm design.