ROKA AKOR
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项目名称 Project Name : ROKA AKOR

客户 Client : ROKA AKOR

创作年份 Year : 2019

作品尺寸 Size : 多种尺寸 Various sizes

创意总监 Creative Director : 卢子涵 Zihan Lu

艺术指导 Art Director : 卢子涵 Zihan Lu

设计师 Designer : 卢子涵 Zihan Lu

插图 Illustration : 卢子涵 Zihan Lu

摄影 Photographer : 卢子涵 Zihan Lu

文案 Copywriter : 卢子涵 Zihan Lu

 

 

项目创作背景

Project Background

 

对位于旧金山的和牛牛排餐厅ROKA AKOR进行品牌形象升级。

 

Upgraded the Visual Identity of the Wagyu steak restaurant ROKA AKOR in San Francisco.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

这套品牌识别目的是重塑这家位于旧金山市中心的日式牛排餐厅的标识形象,整体概念采用了和牛本身的纹理质地和明艳的绯红色去传达餐厅对牛肉料理的独到理解,希望唤起人们对美食的原始传感。同时更新了电子菜单,线上预定系统和APP界面系统,使其更加易于使用和方便记忆。

 

The purpose of this branding exercise is to reshape the logo of this Japanese-style steakhouse in downtown San Francisco. The overall concept uses the texture of the cow and the bright crimson to convey the restaurant's unique understanding of beef dishes, hoping to inspire people through the primitivity of nature and the original feeling of food. At the same time, the electronic menu, online booking system, and APP interface have been updated to make it more user-friendly and memorable.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

我们身处一个物质丰富的时代,一家好的餐厅不光可以解决食客的口腹之欲,更可以慰藉人们的心灵。我希望我的设计能使餐厅将这份温暖传达到每一位顾客心中。在想念之余,在忙碌之余,在陪伴之余走进餐厅,在用设计营造的别致空间里享受美好时光,这就是我所想象的“温暖设计”。

 

We are in an era of material richness. A good restaurant can not only solve the appetite of diners, but also comfort people's hearts. I hope that my design will enable the restaurant to convey this warmth to every customer. When I miss, and when I am busy, I walk into the restaurant when I am accompanied, and enjoy a good time in the unique space created by the design. This is the "warm design" I imagine.