项目名称 Project Name : ROKA AKOR

客户 Client : ROKA AKOR

创作年份 Year : 2019

作品尺寸 Size : 多种尺寸 Various sizes

创意总监 Creative Director : 卢子涵 Zihan Lu

艺术指导 Art Director : 卢子涵 Zihan Lu

设计师 Designer : 卢子涵 Zihan Lu

插图 Illustration : 卢子涵 Zihan Lu

摄影 Photographer : 卢子涵 Zihan Lu

文案 Copywriter : 卢子涵 Zihan Lu




Project Background


对位于旧金山的和牛牛排餐厅ROKA AKOR进行品牌形象升级。


Upgraded the Visual Identity of the Wagyu steak restaurant ROKA AKOR in San Francisco.



创作过程 & 结果呈现

Creation Process & Result




The purpose of this branding exercise is to reshape the logo of this Japanese-style steakhouse in downtown San Francisco. The overall concept uses the texture of the cow and the bright crimson to convey the restaurant's unique understanding of beef dishes, hoping to inspire people through the primitivity of nature and the original feeling of food. At the same time, the electronic menu, online booking system, and APP interface have been updated to make it more user-friendly and memorable.



如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?




We are in an era of material richness. A good restaurant can not only solve the appetite of diners, but also comfort people's hearts. I hope that my design will enable the restaurant to convey this warmth to every customer. When I miss, and when I am busy, I walk into the restaurant when I am accompanied, and enjoy a good time in the unique space created by the design. This is the "warm design" I imagine.