创懿公关
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项目名称 Project Name : 创懿公关 Virtue Public Relations

客户 Client : 创懿公关 Virtue Public Relations

创作年份 Year : 2018

作品尺寸 Size : A4

创意总监 Creative Director : 程晓炳 Xiaobing Cheng

艺术指导 Art Director : 程晓炳 Xiaobing Cheng

设计师 Designer : 刘星 Liu Xing 杜贝贝 Du Beibei 

 

 

项目创作背景

Project Background

 

国内最具影响力的影视广告动画制作机构之一, 主要由影视制作、传播学、广告学、美术学 建筑学、环艺设计、等相关领域的专业人员组成,下设影视部、动画部、多媒体部、创意策划部、市场部。

 

As one of the most influential film, television, advertising and animation production agencies in China, it mainly composed of professionals in the fields of film and television production, communication, advertising, fine arts, architecture, environmental art design, etc. It consists of film and television department, animation department, multimedia department, creative planning department, marketing department.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

原品牌形象过于传统,无法体现品牌生命力。

The original brand identity is too traditional to reflect the brand's vitality.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

我们将英文字母分解,图形抽象化结合成为“创”字,以创意密码的概念诠释品牌独特性,将图形转化成为魔方,密码旋锁,数字密码等形态,直观表达品牌张力。

 

We deconstructed the English letters and then abstractly formed the graphics into Chinese character “Chuang(创)”, which interprets the uniqueness of the brand with a concept of creative passwords. The graphic variations of Rubik's Cube, spin password lock, digital password intuitively conveys the power and vitality of the brand.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

我将这个项目作为展出作品,更想体现未来湾区更多的可能性,以设计为驱动力,诠释未来时代的多元化,多变性。

 

The purpose of exhibiting this project is to reflect more possibilities in the future Bay Area. Driven by design, the future will be more diversified and variable.