项目名称 Project Name：2020深圳设计周 Shenzhen Design Week
客户 Client : 深圳市人民政府 Shenzhen Municipal People's Government
创作年份 Year: 2019
创意总监 Creative Director ：刘永清 Liu Yonqing 刘西大 Liu Xida
艺术指导 Art Director：刘永清 Liu Yonqing 刘西大 Liu Xida
设计师 Designer：刘西大 liu Xida 黄雅群 Huang Yaqun 陈琴 Chen Qin
Shenzhen Design Week (SZDW) is a city-wide festival, programmed annually according to theme and focus. However, it will include some regular events and activities, such as the Theme Exhibition, the Guest City, theShenzhen Global Design Award, the Keynote Forum, the Design Exhibition of Guangdong-Hong Kong-Macao Greater Bay Area, the Creative Cities Network Exhibition, the Design Forum, etc. Happening during the course of about 10 days in different part of the city, SZDW attracts a large number of designers, design companies, media, and citizens.
The theme of SZDW 2020 is “Fusion of Design ”.
Problem Statement and Project Solution
Integration of designThe fusion of design is deconstruction and integration is reconstruction. The fusion is the solid state thinking of all things and the infinite possibility of the existence of things. This is the mission given to designers by this era, to break the barriers of the industry, to break free from the shackles of conventional, from "fusion" to "integration", to meet new challenges.
Design can be seen as a bay of flowing water, containing all things, and changing in many ways. In the deconstruction and reconstruction of water, Shenzhen Huasi design uses the fusion of three primary colors to create a colorful world of red, orange, green, blue and purple. It contains the interesting thinking and shows the integration of design. At the same time, it further reflects the colorful diversity of the design, implying the open, inclusive and colorful integration of the design week.
"Integration of design" took place in Shenzhen. It is one of the four central cities in Guangdong, Hong Kong and Macao and an international comprehensive transportation hub. "Design integration" is the integration of Dawan District, and it is a good expectation for the integration of industry, life and culture in Guangdong, Hong Kong and Macao. The sound of design is the occurrence of a better life.
"Fusion" is deconstruction, emphasizing freedom and breaking the Convention. The text, the design and all things are deconstructed and separated; the static and unchangeable things are deconstructed into the dynamic inclusive water, which is integrated into the design, blurs the boundaries and injects the flexibility.
"The sea embraces all rivers", the water changes invisibly and contains all things. It can be deconstructed from all things, and can also be reconstructed into all things. As the saying goes, everything is ever-changing, and all changes are inseparable from their ancestors. The design is even more like this, which is changeable and constant, colorful and diversified.
"Combination" is reconstruction, iteration and updating. The deconstructed, changeable and inclusive water is converged, the original cognitive mode is weakened, and the reconstruction is carried out, so as to evolve and design new things, and endow design with new connotation in breaking the monotony.
Dawan district is the world's big bay district. Shenzhen design week is based on the center of Dawan district. The integration of design is the integration of Dawan district. The "W" shape is reconstructed from the water fusion, and the "W" represents the bay area, and the water is reflecting the openness and multi fusion of the bay area.The integration of Dawan district is the integration of industry, which is the bridge to build colorful life and diverse culture.Guangdong, Hong Kong and Macao will be converged and integrated to create new opportunities for common development and progress.
Design serves life, but also comes from life. The integration of design is the integration of big bay area and life. From the water to gather, the reconstruction forms a colorful kaleidoscope, which implies the integration of wonderful life in Guangdong, Hong Kong and Macao.
The integration of Dawan district is the integration of culture. Cultural integration is intertwined and colorful. The multi-cultural of Guangdong, Hong Kong and Macao will be interwoven and integrated. In order to promote the development of cultural diversity in Dawan District, we should integrate more other regional cultures while including our own culture.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
Shenzhen Design Week is not only a simple exhibition and exchange design activity. It emphasizes the relationship and influence between design and industry, design and society. The ultimate goal of cross-border and cross-border is to introduce world-class designers and design works into Shenzhen, so that more people can understand the cultural Bay area and Shenzhen design, and create the "Shenzhen design" brand. At the same time, it also strengthens the public's cognitive ability of design, so that design can truly integrate into life, warm life and change life.