2020深圳设计周
-

项目名称 Project Name:2020深圳设计周 Shenzhen Design Week 

客户 Client : 深圳市人民政府 Shenzhen Municipal People's Government

创作年份 Year: 2019

创意总监 Creative Director :刘永清 Liu Yonqing 刘西大 Liu Xida

艺术指导 Art Director:刘永清 Liu Yonqing 刘西大 Liu Xida

设计师 Designer:刘西大 liu Xida 黄雅群 Huang Yaqun 陈琴 Chen Qin

 

 

项目创作背景

Project Background

 

深圳设计周,由深圳市政府主办,每年4月下旬举办,以“新时代 新设计”为永久口号。旨在建立一个集交流、推广、展示、教育为一体的国际平台,打造一批品牌项目活动,从而带动深圳设计产业整体发展,提升城市的国际影响力。

2020年主题:设计的融合。

 

Shenzhen Design Week (SZDW) is a city-wide festival, programmed annually according to theme and focus. However, it will include some regular events and activities, such as the Theme Exhibition, the Guest City, theShenzhen Global Design Award, the Keynote Forum, the Design Exhibition of Guangdong-Hong Kong-Macao Greater Bay Area, the Creative Cities Network Exhibition, the Design Forum, etc. Happening during the course of about 10 days in different part of the city, SZDW attracts a large number of designers, design companies, media, and citizens.

The theme of SZDW 2020 is “Fusion of Design ”.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

“设计的融合”阐述设计的融合,“融”是解构,“合”是重构。融的是认知万物的固态思维,合的是事物存在的无限可能。这是这个时代赋予设计师的使命,打破行业壁垒,挣脱常规束缚,由“融”而“合”,迎接新的挑战。

 

设计可以看成一湾流动的水,包容万物,变化多元。深圳华思设计在水的解构与重构中,运用三原色的融合,幻化出赤橙黄绿青蓝紫的多彩世界,在包容奇趣思维,展现设计融合的同时,进一步体现设计的七彩多元,寓意着设计周的开放、包容、多彩融合。

 

“设计的融合”,发生在深圳。这里是粤港澳大湾区四大中心城市之一 、国际性综合交通枢纽。“设计的融合”是大湾区的融合,是对粤港澳大湾区产业融合、生活融合、文化融合的美好期待;设计的发声,正是美好生活的发生。

 

“融”是解构,强调自由,打破常规。将文字、将设计、将万物,进行解构拆分;将静态不可变化的万事万物,解构成动态包容的水,融入设计,模糊界限,注入灵动。

 

“海纳百川”,水变化无形,包容万物。可由万物解构而成,亦可重构成万物,正所谓万物千变万化,万变不离其宗,设计更是如此,善变也善恒,多彩更多元。

 

“合”是重构,不断迭代,不断更新。将解构而得的,变幻包容的水,进行汇合,弱化原有的认知模式,进行重构,从而演进设计出全新的事物,在打破单调中,赋予设计全新内涵。

 

大湾区是世界的大湾区,深圳设计周立足于大湾区中心,设计的融合正是大湾区的融合。由水融合重构出“W”字形,“W”代表着大湾区,而水正体现着湾区的开放和多融。大湾区的融合,是产业的融合,产业是构建多彩生活,多样文化的桥梁。将粤,港,澳三地产业进行汇聚融合,环环相扣,碰撞出新的机遇,共同发展、共同进步。设计服务于生活,更来源于生活。设计的融合,是大湾区的融合,亦是生活的融合。由水而聚,重构形成五彩缤纷的万花筒,蕴意着粤、港、澳各区精彩生活的融合。大湾区的融合,是文化的融合。文化的融合是交织的、多彩的,将粤、港、澳各区域的多元文化进行交织与融合,在包含自身文化的同时,融合更多其他区域文化,以促进大湾区文化多样性的发展。

 

Integration of designThe fusion of design is deconstruction and integration is reconstruction. The fusion is the solid state thinking of all things and the infinite possibility of the existence of things. This is the mission given to designers by this era, to break the barriers of the industry, to break free from the shackles of conventional, from "fusion" to "integration", to meet new challenges.

 

Design can be seen as a bay of flowing water, containing all things, and changing in many ways. In the deconstruction and reconstruction of water, Shenzhen Huasi design uses the fusion of three primary colors to create a colorful world of red, orange, green, blue and purple. It contains the interesting thinking and shows the integration of design. At the same time, it further reflects the colorful diversity of the design, implying the open, inclusive and colorful integration of the design week.

 

"Integration of design" took place in Shenzhen. It is one of the four central cities in Guangdong, Hong Kong and Macao and an international comprehensive transportation hub. "Design integration" is the integration of Dawan District, and it is a good expectation for the integration of industry, life and culture in Guangdong, Hong Kong and Macao. The sound of design is the occurrence of a better life.

 

"Fusion" is deconstruction, emphasizing freedom and breaking the Convention. The text, the design and all things are deconstructed and separated; the static and unchangeable things are deconstructed into the dynamic inclusive water, which is integrated into the design, blurs the boundaries and injects the flexibility.

 

"The sea embraces all rivers", the water changes invisibly and contains all things. It can be deconstructed from all things, and can also be reconstructed into all things. As the saying goes, everything is ever-changing, and all changes are inseparable from their ancestors. The design is even more like this, which is changeable and constant, colorful and diversified.

 

"Combination" is reconstruction, iteration and updating. The deconstructed, changeable and inclusive water is converged, the original cognitive mode is weakened, and the reconstruction is carried out, so as to evolve and design new things, and endow design with new connotation in breaking the monotony.

 

Dawan district is the world's big bay district. Shenzhen design week is based on the center of Dawan district. The integration of design is the integration of Dawan district. The "W" shape is reconstructed from the water fusion, and the "W" represents the bay area, and the water is reflecting the openness and multi fusion of the bay area.The integration of Dawan district is the integration of industry, which is the bridge to build colorful life and diverse culture.Guangdong, Hong Kong and Macao will be converged and integrated to create new opportunities for common development and progress.

 

Design serves life, but also comes from life. The integration of design is the integration of big bay area and life. From the water to gather, the reconstruction forms a colorful kaleidoscope, which implies the integration of wonderful life in Guangdong, Hong Kong and Macao.

 

The integration of Dawan district is the integration of culture. Cultural integration is intertwined and colorful. The multi-cultural of Guangdong, Hong Kong and Macao will be interwoven and integrated. In order to promote the development of cultural diversity in Dawan District, we should integrate more other regional cultures while including our own culture.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

深圳设计周不只是一个单纯的展示交流的设计活动,它强调的是设计与产业、设计与社会的相互关系及影响。跨领域跨国界的最终目的是将国际一流的设计师和设计作品引入深圳,也让更多的人了解人文湾区、了解深圳设计,打造“深圳设计”品牌,同时也加强公众对设计的认知能力,让设计真正融入生活、温暖生活、改变生活。

 

Shenzhen Design Week is not only a simple exhibition and exchange design activity. It emphasizes the relationship and influence between design and industry, design and society. The ultimate goal of cross-border and cross-border is to introduce world-class designers and design works into Shenzhen, so that more people can understand the cultural Bay area and Shenzhen design, and create the "Shenzhen design" brand. At the same time, it also strengthens the public's cognitive ability of design, so that design can truly integrate into life, warm life and change life.