大尾象艺术回顾展衍生品 BIG TAIL ELEPHANTS
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项目名称 Project Name:大尾象艺术回顾展衍生品 BIG TAIL ELEPHANTS

客户 Client:时代美术馆 Times Museum

创作年份 Year:2016

作品尺寸 Size:480mm × 360mm

创意总监 Creative Director:宝斌 Bao Bin

艺术指导 Art Director:宝斌 Bao Bin

设计师 Designer:宝斌 Bao Bin

 


项目创作背景
Project Background 

 

90年代,一些颇具先锋精神的艺术作品会豁然出现在广州的街头巷尾、排档闹市,这是广 东最为重要的艺术团体之一“大尾象工作组 BIG TAIL ELEPHANTS ”的艺术特征之一。2016年,广东时代美术馆举办大尾象工作组艺术回顾展,该展览的艺 术衍生品设计亦被寄予厚望。
 

In 1990s, some avant-garde artworks popped up on the streets and stalls of Guangzhou’s downtown, which was a key art feature of Big Tail Elephants, one of the most important art groups in Guangzhou at that Cme. In 2016, Guangdong Times Museum organized a retrospecCve for Big Tail Elephants. The design of art derivaCves for this retrospecCve was of great expectaCons.

 

项目问题与解决方式
Problem Statement and Project Solution

 

版权所限,艺术衍生品不能采用艺术家的作品进行再设计,因而艺术家作品、时代记忆以 及当代感知之间的连接成为项目挑战。呼应大尾象工作组在市井中“突袭”的艺术行为特 征,衍生品设计汇集了广州90年代的街头字迹,寄望跟随“大尾象”的足迹,通过再现历 史肌理,在人们脑海中重建、回溯90年代的广州,在解决项目挑战的同时,实现一次 对“广州”这一独特符号之情感的唤醒、纪念与珍藏。
 

Restricted by the copyright, the design of art derivaCves cannot purely use the arCst's work. Therefore, how to connect the arCst's work, the memory of the Cmes and the contemporary percepCon has become a challenge. Echoing the arCsCc behavior feature of Big Tail Elephants, “popping up” in downtown markets, the design of derivaCves used some typography and characters that was shown on the streets in Guangzhou in the 1990s. The derivaCves design hopes to follow the footsteps of Big Tail Elephants and rebuild the textures of the history so as to reconstruct how Guangzhou looked like in 1990s in people's minds. By this way, the design tackled the challenge of connecCon, and evoked, memorized and collected sensaCons and emoCons that created by the unique symbol of "Guangzhou".


如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

项目以时代记忆为着力点,重温历史片段,唤起久违的感受,实现情感沟通,是一次“温暖”的回顾。
 

The project focused on the memory of age by reminding historic stories. While evoking the long-lost feelings, it realizes an emotional communication. It was a “warm” recall.