SOLAR MEDIA
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项目名称 Project Name:SOLAR MEDIA

客户 Client:深圳市诚信诺科技有限公司 Shenzhen Power-Solution Ind Co., Ltd 

创作年份 Year:2019

作品尺寸 Size:6000*3375

创意总监 Creative Director:潘虎 Hu Pan

设计师 Designer:潘虎 Tiger Pan 何宇轩 Yuxuan He 肖琪媛 Qiyuan Xiao 王亚辉 Yahui Wang

 

 

项目创作背景

Project Background

 

人们常说,包装是垃圾的艺术,如何赋予包装以保护产品以外的功能,从而改善人们的生活条件,是这一次我们需要解决的重要课题。在非洲,有33个贫困国家,占据全球贫困国家的近70%,贫困人口超过4亿,他们之中的大多数人,用水用电的基本生活问题都还没有得到解决。向阳新能源一直以来为非洲提供以太阳能发电的灯具等设备,为非洲人民夜晚的光明打通了最后一公里。而造成非洲人民贫困的一个很重要的原因,就是因为卫生条件十分恶劣,食物和生活用具长期暴露在空气和病菌中,造成了非洲居高不下的死亡率。

 

 Some say that package is the art of trash. Our key task is to give new functions to the package besides protecting the products and improve people life conditions.  In Africa, there are 33 countries under privileged, taking up to 70% of the total number globally. The population is over 400 million, and most of them are still leading a life without electricity or short of clean water. Xiangyang New Energy has been supplying for the light equipments using solar power in Africa. The reason of poverty is the bad sanitary condition. the silverware is exposed to the bacteria in the air which causes high death rate in Africa.

 

 

创作过程 & 结果呈现

Creative Process & Result

 

我们将一块太阳能板、一块屏幕、三套节能灯和其他配件通过紧密的结构,集成在一个抽屉大小的瓦楞纸盒中。人们在取出里面的灯具及设备后,原本的包装会形成一个可长期存放的抽屉,用来区隔不同产品部件的隔板,通过简单的撕拉和折叠,立刻变成几个不同大小的衣架。六套产品会通过一个大箱进行集成运输,外箱通过简单的处理,就可以变成一个可以用来悬挂衣物的衣柜或六斗柜,经销商可以将空置的大箱以非常低的价格,卖给消费者使用。采用可以回收的高强度防水瓦楞纸,让这一套包装具有极高的耐用性,人们可以用他们来存放碗碟、食物或衣物,我们希望这套包装,可以让他们不多花一分钱的同时,改善一些生活条件。而这一点点细微的改变背后,可能拯救的是千万因为病菌感染的生命。

 

Inside the corrugated-paper box, there are a solar panel, a screen, 3 LED bulbs and other accessories. As a single box is with a common size as a drawer, people can turn the empty box into a drawer and the partition panels can be easily  sectioned and folded into coat hangers. Every 6 boxes will be packed and transported into a big one, which will be used as wardrobe or cupboard when emptied. Water-proof corrugated board is used to made the package, which endows Solar Media with better durability.  It will lasts long enough if people use it to store dishes and clothes. We , as designers, simply hope that people’s life can be changed towards better side with even a little extra effort.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect to the exhibition theme "Cultural Bay Area • Humanistic Design"

 

让这一套包装具有极高的耐用性,非洲地区人们可以用他们来存放碗碟、食物或衣物,我们希望这套包装,可以让他们不多花一分钱的同时,改善一些生活条件。在一定程度上提升世界上的BOP(金字塔底层人群)作为人的基本体面,温暖更多的人。

 

With great durability, this set of package lasts long enough for Africans to store dishes and clothes. We hope the package could help users to improve their life quality without spending extra money. To some extent, the package design satisfies basic needs and decency for people who are in the base of the pyramid, bringing warmth to more people in need.