松贺
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项目名称 Project Name:松贺 Songhe

客户 Client:松贺有礼 Songhe youli

创作年份 Year:2019

创意总监 Creative Director:张晓明 Zhang xiaoming

艺术指导 Art Director:张晓明 Zhang xiaoming 陈粤 Chen yue

设计师 Designer:徐汉鑫 Xu hanxing 杨家豪 Yang jiahao 陈思楠 Chen sinan 邓斌 Deng bin

插图 Illustration:时梦题 Shi mengti

摄影 Photographer:徐汉鑫 Xu hanxing

 

 

创作过程 & 结果呈现

Creation Process & Result

 

松贺威士忌包装,用四种动物插图代表四种性格的人,松鼠代表调皮,猴子代表机灵,兔子代表可爱,小熊代表憨厚,营造出有趣的饮酒氛围。小巧的设计携带方便,使分享场景变更加生动有趣,独特的威士忌口感,带给人与众不同的体验。

 

The packaging of Songhe Whiskey uses four animal illustrations to represent people with four personalities. Squirrel represents naughty, monkey for cleverness, rabbit for cuteness, and bear for honesty, which makes drinking atmosphere interesting. The compact design is easy to carry, making the sharing scene more vivid and interesting. The unique whiskey taste brings a unique experience.