清也
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项目名称 Project Name:清也 Qingye

客户 Client:深圳市清也品牌管理有限公司 Shenzhen Qingye Brand Management Co., Ltd.

创作年份 Year:2019

创意总监 Creative Director:张晓明 Zhang xiaoming

艺术指导 Art Director:张晓明 Zhang xiaoming 陈粤 Chen yue

设计师 Designer:徐汉鑫 Xu hanxing 杨家豪 Yang jiahao 邓斌 Deng bin 孙姣姣 Sun jiaojiao

插图 Illustration:邓斌 Deng bin

摄影 Photographer:陈粤 Chen yue

 

 

创作过程 & 结果呈现

Creation Process & Result

 

清也酒定位为年轻时尚消费群的一款水果发酵蒸馏酒,水果清爽的味道营造出清也酒独特的风味,整体造型创意源于冰块起伏透亮的冰面,传递出透澈的心境,清也犹如一股清风轻轻掠过水面,掀起层层清波,含蓄清美的东方意境表现出清也优雅的品牌格调。

 

Sake is positioned as a fruit-fermented distilled wine for young and fashionable consumers. The refreshing taste of fruit creates a unique flavor of Sake. The overall shape creativity originates from the bright surface of the ice cubes, showing the clear mood. Qingye is like the breeze gently sweeping over the water surface, causing waves. The implicit and beautiful oriental scenary shows the elegant brand style.