国渡酒
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项目名称 Project Name:国渡酒 GUODU

客户 Client:国度酒业 Guodu Liquor Industry

创作年份 Year:2020

创意总监 Creative Director:张晓明 Zhang xiaoming

艺术指导 Art Director:张晓明 Zhang xiaoming 陈粤 Chen yue

设计师 Designer:徐汉鑫 Xu hanxing 杨家豪 Yang jiahao 邓斌 Deng bin 孙姣姣 Sun jiaojiao

插图 Illustration:徐汉鑫 Xu hanxing 杨家豪 Yang jiahao

摄影 Photographer:陈粤 Chen yue

 

 

创作过程 & 结果呈现

Creation Process & Result

 

礼仪天下,大美国渡。国渡酒设计概念源于“诞生”,包装以蛋形塑造,整体圆润、手感舒适,可循环利用。包装使用红丝带束封,开启包装需要使用剪刀剪断红丝带,开启过程似一场人生剪彩,宣扬出礼仪之邦的美好文化传统,陶瓷瓶身源于东方花樽瓶,线条柔美,彰显中国文化。

 

World Etiquette, Splendid Guodu. The design concept of Guodu originates from the "birth". The package is shaped in an egg shape, round, comfortable, and recyclable. The package is sealed with red ribbons, and scissors for cutting the red ribbons and opening. The opening process is like ribbon cutting in the life, which promotes the beautiful cultural traditions of the country of etiquette. The ceramic bottle body is derived from the oriental flower bottle, and the lines are soft showing the Chinese culture.