潮州三宝包装设计
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项目名称 Project Name:潮州三宝包装设计 Packaging Design of Chaozhou Sanbao

客户 Client:深圳市亿艺通贸易有限公司 Shenzhen Yiyitong Trade Co., Ltd

创作年份 Year:2018

作品尺寸 Size:25*33CM

创意总监 Creative Director:杨振 yang zhen

艺术指导 Art Director:杨振 yang zhen

设计师 Designer:胡淯彬 hu yu bin 林依青 lin yi qing

插图 Illustration:胡淯彬 hu yu bin 林依青 lin yi qing

摄影 Photographer:杨振 yang zhen

文案 Copywriter:杨振 yang zhen

 

 

项目创作背景

Project Background

 

产品是潮州本地极具代表性的特产“潮州三宝”,此产品是潮州的土特产,为潮州本地独有。我采用潮州本地的手工木刻的方式对主要元素和字体进行雕刻印制,带有手作特有的质感和细节,与古法古制的潮州三宝相契合,突出潮州三宝天然古朴有文化积淀的独特气质。

 

Design Description: the product is a representative local specialty of Chaozhou, "three treasures of Chaozhou". This product is a local specialty of Chaozhou, which is unique to Chaozhou. I use the local hand-made wood carving method of Chaozhou to carve and print the main elements and fonts, with the unique texture and details of hand-made, which is consistent with the ancient Chaozhou three treasures, highlighting the unique temperament of the natural simplicity and cultural accumulation of Chaozhou three treasures.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

潮州土特产众多,但其品牌形象杂乱,并无体现潮州文化特点,我采用就地取材办法,将本土木刻,手工制造的特点,用于产品包装,将本地建筑特点融入标志设计,让产品形象真正体现本土特色。

 

There are many local specialties in Chaozhou, but its brand image is disordered and does not reflect the cultural characteristics of Chaozhou. I use the local materials to make the local woodcut and handmade features into the product packaging, and integrate the local architectural features into the logo design, so that the product image can truly reflect the local characteristics.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

潮州土特产众多,但其品牌形象杂乱,并无体现潮州文化特点,我采用就地取材办法,将本土木刻,手工制造的特点,用于产品包装,将本地建筑特点融入标志设计,让产品形象真正体现本土特色。

 

There are many local specialties in Chaozhou, but its brand image is disordered and does not reflect the cultural characteristics of Chaozhou. I use the local materials to make the local woodcut and handmade features into the product packaging, and integrate the local architectural features into the logo design, so that the product image can truly reflect the local characteristics.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

首先采用手工木刻手法,创作插图和字体,再选用手工制造的纸张作为包装的瓶贴,采用手工丝印的方式印刷包装,节省包装成本,成品效果简约质朴。

 

First of all, manual woodcut techniques were used to create illustrations and fonts. Then, handmade paper was selected as bottle stickers for packaging, and manual silk screen printing was used to print and package, so as to save packaging costs,The effect of the finished product is simple and simple.