土地·乐明:源美术馆三年实践暨开馆展形象设计
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项目名称 Project Name:土地·乐明:源美术馆三年实践暨开馆展形象设计 Land Le Ming: the Opening Exibtion of Yuan Museum

客户 Client:源美术馆 Yuan Museum

创作年份 Year:2019年12月

创意总监 Creative Director:万千个 Wan Qiange

艺术指导 Art Director:樊林 Fan Lin 郭图图 Guo Tutu

设计师 Designer:万千个 Wan Qiange 赵悦 Zhao Yue

插图 Illustration:李海杰 Li Haijie

文案 Copywriter:郭图图 Guo Tutu

 

 

项目创作背景

Project Background


12月15日,在一个远离广州市区的小村庄乐明村,迎来了全国首个参与式乡村美术馆的开馆展。艺术家们看好乐明村的社区基础,希望“用艺术活化乡村”,于是有了源美术馆的缘起。“源”,本意指水流的起始处,引申为根源,达源。美术馆起名为“源”,既是因为乐明地处水源之处;也希望它能承载我们“用艺术唤醒一座乡村”的愿景,成为乡村美术馆的起源。三年磨一剑,经历了三年的筹备和驻地之后,凝聚了艺术家团队的源美术馆终于落成,迎来自己的开馆展,在新旧两个建筑物里展现三年的成果。

 

On December 15, Leming Village, a small village far away from ​​Guangzhou city center, witnessed the opening exhibition of China’s first rural art museum. Artists have an optimistic expectation of Leming Village and hopes to “revitalize the countryside with art”, which is why the Yuan Museum was established. “Yuan”, means the origin of a spring and is extended to the source. The museum was named as “Yuan Museum” because Leming village is located at the source of water, and it is expected to be the origin of rural art museum and respond to the calling of “wake up a village with art”. After three years of hard work by artists, the Yuan Museum was finally completed, having its opening exhibition in one old building and one new building.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

乡村振兴需要艺术原动力,需要发挥艺术创意的不同功能和价值。艺术发展是乡村社区建设的催化剂与粘合剂,不论是艺术小镇、艺术村落的塑型,还是单纯为了激活乡村既有资源,乡村振兴都不能缺少了艺术要素,只要需要我们以新理念振兴乡村,就离不开文化艺术,不可缺少艺术创意。坐落于广州从化乐明村山野村落之间的源美术馆就是一个案例。

 

The revitalization of villages requires artistic motivation and the different functions and values ​​of artistic creativity. Art is the catalyst for the construction of rural communities. Whether it is to build an art town or village, or simply to reutilize the existing resources of a village, the revitalization cannot be realized without artistic elements. Culture, art, creation are indispensable parts of new ideas that used to revitalize the countryside. Yuan Museum, located between mountains in Leming Village, Conghua District, Guangzhou city, is an living example.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

源美术馆坐落于广州从化乐明村的山野村落之间,周围遍布溪流稻田竹林,在这个政府规定的水源保护区中,同样存在着较严重的贫困和空心化问题。在绿芽乡村妇女发展基金会的多年扶助下,村里的妇女们开始参与生态种植,经营社区厨房,开发生态农产品加工,参与自然教育导赏服务等活动,从价值理念到日常行动都展现出不一样的活力。源美术馆希望以艺术的方式来参与探索乡土自然与文化艺术之源的工作。在经历两次艰难而卓有成效的驻地艺术创作之后,这个项目已经从最初的参与式的公益艺术行动平台推进到一个持续开放的参与式乡村美术馆建设阶段,项目团队从软件到硬件建设思路及方法都在不断遇到的挫折和问题中进行反思并寻找推进与创新的可能,并通过村民大会等方法力邀村民代表共同参与讨论,寻找在地可行的建设方案。2019年12月15日,在这个远离广州市区的小村庄乐明村,迎来了全国首个参与式乡村美术馆的开馆展。

 

Yuan Museum, located between mountains in Leming Village, Conghua District, Guangzhou city, surrounded by streams, rice fields and bamboo forests. The village is a water source protection zone specified by the government, yet facing serious problems of poverty and unbalanced population structure. With the support of the Guangdong Provincial Rural Women Development Foundation for many years, the women in the village are participating in ecological planting, operating community kitchens, processing ecological agricultural products, offering tour guide services in nature education, etc. These practices brought new ideas and vitality to the women in the village. Artists in Yuan Museum hope to explore the source of native nature, culture and art in an artistic way. After two difficult yet fruitful residency by artists, this project developed from a initial public welfare art platform to a continuously open rural art museum. The project team has plans for software and hardware, and constantly reflects on the setbacks and looks for the possible solutions and innovations. The team also invited villager representatives to discuss feasible local construction plans of the museum on villager assembly. On December 15, 2019, Leming Village finally witnessed the opening exhibition of China's first rural art museum.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

湾区乡村人文振兴需要艺术原动力,需要发挥艺术创意的不同功能和价值。艺术发展是乡村社区建设的催化剂与粘合剂,不论是艺术小镇、艺术村落的塑型,还是单纯为了激活乡村既有资源,乡村振兴都不能缺少了艺术要素,只要需要我们以新理念振兴乡村,就离不开文化艺术,不可缺少艺术创意。文化艺术是实现乡村审美化环境营造、建设文化空间的基石与载体;文化艺术节庆活动可以创造“文化内容消费物”,孵化培育乡村农文旅产业发展;艺术产业和文创产业能够为区域品牌行销和乡村振兴提供产业支撑。

 

The revitalization of villages requires artistic motivation and the different functions and values ​​of artistic creativity. Art is the catalyst for the construction of rural communities. Whether it is to build an art town or village, or simply to reutilize the existing resources of a village, the revitalization cannot be realized without artistic elements. Culture, art, creation are indispensable parts of new ideas that used to revitalize the countryside. Culture and art are the cornerstones and carriers for the creation of rural aesthetic environment and cultural spaces. Cultural and artistic carnivals can create “cultural consumption” to incubate rural cultural tourism industries. Art and cultural industries support the marketing of local brands for rural revitalization.