重阳节海报
-

项目名称 Project Name:重阳节海报 Chongyang Festival Poster

创作年份 Year:2018

作品尺寸 Size:1000mm x 700mm

创意总监 Creative Director:汪松 Wang Song

艺术指导 Art Director:汪松 Wang Song

设计师 Designer:汪松 Wang Song

插图 Illustration:汪松 Wang Song

文案 Copywriter:卢川 Lu Chuan

 

 

项目创作背景

Project Background

 

丰富的历史意义、文化内涵,赋予中华民族传统节日以巨大魅力,以潜移默化的方式,将精神操守、道德力量根植人心。然而,从农耕社会走到今天,支撑节日习俗的生产生活方式和社会规范发生了根本性变化,曾经有序的传统节日系统变为了零星的时间符号, 许多传统节日的内涵一度被人们淡忘。怎样才能让传统节日更好地吸引年轻人,让人们更好地体验传统节日背后的传统文化?这些都构成了新的课题。

 

The great charm of the traditional festivals of the Chinese nation rests upon its rich historical significance and cultural connotation, which has let the spiritual integrity and moral power root into people’s hearts in an imperceptible manner. Nevertheless, the transitional period from the farming society to today sees that fundamental changes have occurred to the production and life style as well as social norms supporting festival customs. The system of the traditional festivals that were once orderly turned into scattered time symbols. What’s worse, lots of such festivals’ connotation has been forgotten for a time. How can traditional festivals better attract young people? How to make people better experience the traditional culture behind these festivals? All of these form a new subject.