项目名称 Project Name：重阳节海报 Chongyang Festival Poster
作品尺寸 Size：1000mm x 700mm
创意总监 Creative Director：汪松 Wang Song
艺术指导 Art Director：汪松 Wang Song
设计师 Designer：汪松 Wang Song
插图 Illustration：汪松 Wang Song
文案 Copywriter：卢川 Lu Chuan
The great charm of the traditional festivals of the Chinese nation rests upon its rich historical significance and cultural connotation, which has let the spiritual integrity and moral power root into people’s hearts in an imperceptible manner. Nevertheless, the transitional period from the farming society to today sees that fundamental changes have occurred to the production and life style as well as social norms supporting festival customs. The system of the traditional festivals that were once orderly turned into scattered time symbols. What’s worse, lots of such festivals’ connotation has been forgotten for a time. How can traditional festivals better attract young people? How to make people better experience the traditional culture behind these festivals? All of these form a new subject.