项目名称 Project Name：方正天诺童楷家族字体 Founder Tino Children Family Type
客户 Client：方正字库 Founder Type
创意总监 Creative Director：张昊 Zhang Hao
设计师 Designer：张昊 Zhang Hao
Pupils in elementary schools are at the very early stage of formal education. Reading Chinese is essential in this stage as it is the basic tool to aid teaching and learning. On the other hand, typography is vital for information transformation so does the choice of typefaces. Therefore, studies on typefaces for school children are needed. However, comparing with the US, Japan and many European countries, both research and practice are insufficient in China. They limit the reading experience of school children.
Problem Statement and Project Solution
This study targets at the elementary school children. It aims to improve the design of Chinese fonts. It has its roots in Art and Design, yet involves findings in other subject areas such as Visual Psychology, Children Psychology, Type Design, Calligraphy and Aesthetics study. Based on the principle of "understanding the problem -- analyzing the problem -- solving the problem", this paper divides the research and design into three stages: First, make a basic understanding of the reading situation of Chinese characters and fonts for school-age children, and then make research plans and determine research methods; Second, through the method of literature investigation, expert interview and so on in-depth analysis of problems, to explore the school-age children words requirements, main difficulties and feasible design direction, in-depth analysis of problems, mainly from the perspective of psychology to comb the influence of different types of Chinese characters on the reading efficiency, reference serif and sans-serif font in the identification, Legibility and Readability of quantitative data analysis; Third, Gradually clarify the design idea, and complete the design of Tongkai family fonts to verify, in order to solve the problem.
创作过程 & 结果呈现
Creative Process & Result
具体来说就是： 1. 低年级主要考虑阅读效率，字面大、中宫松的字更合适；高年级更多考虑审美性，字面小、中宫紧的字更合适。 2. 低年级注重识别性（Legibility），需要减弱甚至取消衬线（黑体的无机感）；高年级注重易读性（Readability），需要有衬线（楷体的书写感）。 3. 低年级适宜硬笔风格；高年级适宜软笔风格。 4. 不同年级都需要不同的字重来满足不同场景需求（标题、正文、不同字号等）。
Through the study and comprehensive consideration of reading experience, reading efficiency, aesthetic and inheritance of Chinese characters, standardized characters and other reading factors for school-age children, two innovative design ideas are sorted out: First, the characteristics of regular script and boldface should be combined to design the character; Second, it needs a systematic and dynamic perspective to build a family font with dynamic changes in its structure (zhonggong, literal), pen shape, character weight and other font features according to the requirements of each stage of school age.
To be specific, it is as follows: 1. The lower grades mainly consider the reading efficiency, the literal big and middle gongsong characters are more appropriate; 2. Upperclassmen consider more esthetic, literal small, in the palace of tight words more appropriate. Lower grades focus on Legibility, and need to reduce or even remove the linings. Higher grades focus on Readability and require a sense of serif. 3. Suitable for lower grades; Senior grade suitable soft pen style. 4. Different grades require different word reworks to meet the needs of different scenes (title, text, different font size, etc.).
Then the pencil (stroke shape) for the x axis, structure (structure) for the y axis, heavy (weight) for the z axis build by three-dimensional standard system, in stages to design and test of three variables, selected from a large number of test glyph respectively suitable for low, middle and senior three basic glyph, and expand the six words, a total of 18 font.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
All in all, this study fills in a valuable research gap, is in line with the national research orientation of the typeface development for school textbooks. It researches the topic through both theory and practice, mainly uses knowledge from both psychology and design to solve the type design needs for school children. It fills the research gap, gathers original findings and creates innovative design outcomes. Design solutions are highly recognized by experts and are believed to be good solutions for the proposed design challenge.