山竹计划
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项目名称 Project:山竹计划 Mangkhut Project

客户 Client:SenseTeam 

创作年份 Year:2019

作品尺寸 Size:90cm x 28cm x 38cm

创意总监 Creative Director:黑一烊 Hei Yiyang

艺术指导 Art Director:黑一烊 Hei Yiyang

 

 

项目创作背景

Project Background

 

“山竹”是一场无法规避的自然灾害。它是城市的创口,也让我们看见属于这座城市的人性微光。风雨中坚守的逆风者,灾后爬树上班的年轻人,散发出一座城市坚韧与乐观的天性。山竹不但在物理上改变了城市的面貌,也为深圳人留下深刻的集体回忆。因此,我们决定把断木做成椅子作为纪念。

 

2018年9月,超强台风山竹袭击东南亚地区。最大风力17级以上,直径覆盖1000公里。狂风肆虐,留下一片狼藉,断枝残木堆积成山。我们希望有一个好的创意传播,引发人们对自然、城市关系的反思。

 

"Mangkhut" is a natural disaster that cannot be avoided. It is the city wound, but also allows us to see the humanity of this city. The people who stood firm in the wind and rain, and the young people who jump over the lying trees on the way to work. All of this shows the optimism and toughness of a city. Mangkhut not only physically changed the image of the city, but also left a deep collective memory for Shenzhen people. Therefore, we decided to make the broken wood into a chair in the memory of it.

 

In September 2018, super strong typhoon Mangosteen attacked Southeast Asia. The maximum wind force is above 17 and the diameter covers 1000 kilometers. The violent wind raged, leaving a mess, and the broken branches piled up into mountains. We hope that there will be a good creative communication that will trigger people's reflection on the relationship between nature and cities.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

对自然、城市的思考,我们发起了山竹计划公共艺术项目。产品设计上,让断木以椅子的方式得以重生,每一把限量椅子拥有专属编号的身份铭牌。视觉创意上,断木成为一个创作符号,衍生出一整套视觉,明快萌动的形象,与台风带来的伤害形成反差。艺术创作方面,邀请不同领域的艺术家在椅子上创作一件新的艺术品,并进行展出拍卖。策展上,我们提出城市广场的概念,把椅子“种回”展览现场,营造出轻松自然的氛围。公众参与上,我们把椅子放在公园、美术馆等空间,人们可以与椅子互动。线下分享会,椅子成为城市话题的开启者,展开可持续议题的探讨。社交媒体传播上,微信、微博的话题互动,增加项目的曝广度,人们积极分享来自艺术的善意与感动。

 

Thinking about nature and city, we launched the mangosteen Plan public art project. In the design of the product, the broken wood can be reborn in the way of chairs, and each limited number of chairs has an identity nameplate with its own number. In terms of visual creativity, broken wood has become a creative symbol, which gives rise to a whole set of visual images that are lively and stirring, in contrast to the damage caused by typhoons. For artistic creation, artists from different fields are invited to create a new piece of art on a chair and put it on display for auction. In the curation, we proposed the concept of a city square and planted the chairs back to create a relaxed and natural atmosphere. For public participation, we put chairs in parks, art galleries and other Spaces where people can interact with the chairs. In the offline sharing meeting, chairs become the initiator of urban topics and carry out discussions on sustainable issues. In social media communication, WeChat and weibo interactive topics increase the exposure scope of the project, and people actively share the kindness and affection from art.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

1、以艺术的方式温柔地讲述灾害,规避灾害在人们心中留下的阴影,抚慰人心

2、从城市伤口长出的椅子,以一种全新的思路阐述城市独特的生命力和恢复力;

 

1. Gently narrate disasters in an artistic way, avoid the shadow left by disasters in people's hearts, and soothe people's hearts

2. The chair that grows from the wound of the city illustrates the unique vitality and resilience of the city with a new way of thinking;