项目名称 Project Name：第三杯 DI SAN BEI
客户 Client：第三杯 DI SAN BEI
设计师 Designer：张卫民 Zhang Weimin
The concept uses the "three" in the name of the "third cup" as the brand story excavation, three people, three different stories, three kinds of friendship, brotherhood: Taoyuan three ties; friendship that respects teachers and respects: three people must have me Teacher; team spirit among brothers: one hero and three helpers. There is always one of the three emotions that can find a connection point that resonates with consumers, coupled with a younger positioning and a younger design, brothers are together, and there is more than three glasses of good wine!