第三杯
-

项目名称 Project Name:第三杯 DI SAN BEI

客户 Client:第三杯 DI SAN BEI

创作年份 Year:2020

设计师 Designer:张卫民 Zhang Weimin

 

 

项目创作背景

Project Background

 

概念以“第三杯”名称中的“三”作为品牌故事挖掘,三个人、三个不同的故事、三种情谊,兄弟情谊:桃园三结义;尊师重道的情谊:三人行必有我师;兄弟间团队精神:一个好汉三个帮。三种情感总有一种情感能找到与消费者共鸣的连接点,加上年轻化的定位,年轻化的设计,兄弟在一起,又有好酒何止喝三杯!

 

The concept uses the "three" in the name of the "third cup" as the brand story excavation, three people, three different stories, three kinds of friendship, brotherhood: Taoyuan three ties; friendship that respects teachers and respects: three people must have me Teacher; team spirit among brothers: one hero and three helpers. There is always one of the three emotions that can find a connection point that resonates with consumers, coupled with a younger positioning and a younger design, brothers are together, and there is more than three glasses of good wine!