项目名称 Project Name：蔚蓝置地品牌识别系统设计 Weland Visual Identity
客户 Client：蔚蓝置地 Weland
创意总监 Creative Director：王江涛 Jiangtao Wang
艺术指导 Art Director：王江涛 Jiangtao Wang
设计师 Designer：王江涛 Jiangtao Wang
文案 Copywriter：王江涛 Jiangtao Wang
This is an visual identity updating project that follow its old business value, which are respecting the people, the land and local culture. The core idea of the brand is “professional”, “architecture”, “emotion”and “focus”. The idea of the design aim to improve its international image and to embrace more possibilities.
Problem Statement and Project Solution
The issue we were facing on the old visual system was the lack of imagination and international thinking. We seprate the name of the brand into two lines. “WE”is representing the people, and “Land”is sending the message of its business area and the respect to out motherland. In order to show the potential of the brand and how wide its business could reach, the supporting graphic was designed to use the line from the logo which can be extended base on its applied material.
创作过程 & 结果呈现
Creation Process & Result
For this project, we focus on the idea of “land”base on our initial research. We also analyse its branding value and core idea. The style of minimalism was used in the end to follow the current trend in design.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
The brand in this project focus on local culture and city rebuilding. The logo of Weland brings a warm brown line which represents our endless land, as the uncountable possibility of development in the Greater Bay Area, which can not be divided from its prople and society.