2019 深圳时间文化周
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项目名称 Project Name:2019 深圳时间文化周 Shenzhen Time Culture Week 2019

客户 Client:深圳时间文化周 Shenzhen Time Culture Week

创作年份 Year:2019

创意总监 Creative Director:邓远健 Yenken Tang

艺术指导 Art Director:邓远健 Yenken Tang

设计师 Designer:邓远健 Yenken Tang 江晓敏 Jiang Xiaomin

 

 

项目创作背景

Project Background

 

长久以来,人们对时间的敬畏和探索从未止步。对时间最初的印象来自于日升月落、四时交替,直至人们发明了钟表,定义和创造了描述时间的方式。

2018年,依托概念化的“中国钟表文化周”,以中国(深圳)国际钟表展览会这最具代表性的时计产品商贸平台为起点,首届深圳时间文化周落地成形。

深圳时间文化周在29年办展经验的团队,历经7年时间酝酿,在新时代来临的契机下,以开放、共赢、互联、互通的宗旨,向大众呈现了一个时尚与创意、文化与艺术的跨界互联平台。

 

For a long time, the mankind has never stopped their awe and exploration of time. The initial impression of time comes from the sunrise, the moonset and the cycle of four seasons. Until the clock was invented, the mankind defined and created a way of describing time.

In 2018, relying on the conceptual “China Watch Culture Week” and the Watch & Clock Fair China, the most representative timepiece product trading platform, the first Shenzhen Time Culture Week was finally shaped.

Shenzhen Time Culture Week has a team with 29 years of experience in exhibition industry. After 7 years of preparation, upholding the principle of openness, win-win result and interconnection, the team seized the opportunity of the new era and presented a cross-border interconnection platform of fashion, creativity, culture and art.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

“时间”是什么样的?

这本就是一道开放式题目

我们无法赋予它一个统一的形象

因为一千个人心里有一千种时间

每个答案都是正确的

如果时间有颜色

它应该会像生命一样鲜红

与朝阳一般夺目

时间总给人一种无限循环的错觉

死亡与新生的生生不息

时尚与艺术几度复兴

历史事件的不断重演

我们有时候就好像莫比乌斯带上的蚂蚁

一直向前的同时也在不断循环

时间传达的信息是响亮而清晰的宇宙的时间是永恒的

地区的时间是不同的

我们每个人的时间是有限的

在不断拥有与失去中

我们把时间看得清楚

最初依靠太阳的位置进行判断

如今创造精密的钟表数码装置

我们对时间的感官从模糊到清晰

由被动转为主动

在新时代来临的契机下

探讨过去、现在、未来的时间文化

有时甚至比语言更直白

从盘古开天到黑洞初见

我们的每一个进程里都留下了时间的痕迹

在日月更替、草木枯荣、生命存亡中寻找证据

过去、现在、未来

在时间的来去之间

看似平静的表面下暗潮涌动

 

How does “time” look like?

This is an open question.

We cannot define it by a unified image,

Because there are thousand ways to interpret time.

Everyone has a right answer.

If time has color,

It should be as red as life,

As dazzling as the morning sun.

We always have an illusion that time is in an infinite cycle,

The endless cycle of life.

Fashion and art faded and revived again and again.

The history repeated again and again.

Sometimes, we are the ants on a Mobius band,

Keep moving in a cycle.

The message that time conveys is loud and clear.

The time of the universe is eternal.

There are different time zones.

Each of us has a limited amount of time.

In the constant process of having and losing,

We finally see the face of time clearly.

Initially, we told the time by the position of the sun.

Nowadays, we create sophisticated digital watches.

Our perception of time used to be vague and now is clear.

We used to be passive and now is active.

Under the right opportunity of a new era,

We study the culture of time in the past, present and future.

Sometimes the time is even more straightforward than languages.

From the great creation by God to the discovery of the black hole,

We have left traces of time in every process.

We look for evidences in the sunrise and moonset, the withering of plants and the circle of life

In the past, present and future.

As time goes by,

The dark tide surges under the seemingly calm surface.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

今年第二届深圳时间文化周的主视觉便是围绕与时间紧密相连的钟表表盘来进行设计。

在主视觉的基础图形里,红色和粉色顺时针地交替变换,两个颜色的分界线好比表盘上的指针,不停转动。而这分界线到了不同的位置,也代表着不同的时刻。一直循环交替的两个颜色,也正如时间,周而复始。

当这个基础图形不断地以各种方式重复在我们身边,便提示着我们——我们,都置身在了时间当中。

 

The key visual design of the second Shenzhen Time Culture Week was closely based on the dials of clock and watch.
In the basic graphics of the key visual, the red and pink colors alternate clockwise. The dividing line between the two colors looks like a hour hand on the dial and keeps moving. When this dividing line goes to different positions, it represents different hours. The two colors are alternating like time repeating in a circle again an again.

This graphics pop up around us repeatedly in various ways, which reminds us that we are literally staying in the time.