项目名称 Project Name：2018 深圳时间文化周 Shenzhen Time Culture Week 2018
客户 Client：深圳时间文化周 Shenzhen Time Culture Week
创意总监 Creative Director：邓远健 Yenken Tang
艺术指导 Art Director：邓远健 Yenken Tang
设计师 Designer：邓远健 Yenken Tang 江晓敏 Jiang Xiaomin
深圳时间文化周派生于中国钟表协会和深圳市钟表行业协会共同主办的中国（深圳）国际钟表展览会。作为世界上最主要的钟表类产品的国际性采购盛会之一，中国（深圳）国际钟表展览会 2004 年通过了国际展盟 UFI 认证，成为中国钟表行业内迄今唯一被国际展盟接纳的大型国际钟表专业展会，被同业誉为「中国钟表第一展」。
Shenzhen Time Culture Week was derived from the Watch & Clock Fair China co-sponsored by China Horologe Association, Shenzhen Watch & Clock Association. As one of the world’s most important international sourcing events for watches and clocks, the Watch & Clock Fair China received the UFI certification in 2004, becoming the only large-scale international fair of China that has been accepted by UFI. Therefore, it is regarded as the “First China Watch Exhibition” by the industry.
Problem Statement and Project Solution
After rounds of discussion with organizing committee of the Watch & Clock Fair China, we planned to upgrade the original “@China Watch & Clock Culture Week” that has been held for many years to an integrated, diversified, inclusive event including Watch & Clock Fair China, related exhibitions, industrial forums, salons, product launches, watch & clock design competition, etc. Through brand upgrading, the Watch & Clock Fair China has been transformed from a sales-based exhibition to the “Shenzhen Time Culture Week” that promotes watch and time culture in China. “Shenzhen Time Culture Week” itself has developed into a vibrant brand.
创作过程 & 结果呈现
Creation Process & Result
During the Watch & Clock Fair, in addition to the main exhibition, a number of events related to the watch industry were held in addition to the main exhibition, including industrial summit forums, salons, technical exchange meetings, etc. Exhibitors also conducted their own brand activities. There was a series of public welfare activities open for the general public.