2018 深圳时间文化周
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项目名称 Project Name:2018 深圳时间文化周 Shenzhen Time Culture Week 2018

客户 Client:深圳时间文化周 Shenzhen Time Culture Week

创作年份 Year:2018

创意总监 Creative Director:邓远健 Yenken Tang

艺术指导 Art Director:邓远健  Yenken Tang

设计师 Designer:邓远健 Yenken Tang 江晓敏 Jiang Xiaomin

 

 

项目创作背景

Project Background

 

深圳时间文化周派生于中国钟表协会和深圳市钟表行业协会共同主办的中国(深圳)国际钟表展览会。作为世界上最主要的钟表类产品的国际性采购盛会之一,中国(深圳)国际钟表展览会 2004 年通过了国际展盟 UFI 认证,成为中国钟表行业内迄今唯一被国际展盟接纳的大型国际钟表专业展会,被同业誉为「中国钟表第一展」。

 

Shenzhen Time Culture Week was derived from the Watch & Clock Fair China co-sponsored by China Horologe Association, Shenzhen Watch & Clock Association. As one of the world’s most important international sourcing events for watches and clocks, the Watch & Clock Fair China received the UFI certification in 2004, becoming the only large-scale international fair of China that has been accepted by UFI. Therefore, it is regarded as the “First China Watch Exhibition” by the industry.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

深圳钟表展组委会与我们经过多次深入的探讨后,计划将已举办多届的「@China 钟表文化周」进行升级迭代,把深圳国际钟表展和相关的卫星展览、行业论坛、主题沙龙、产品发布会、钟表设计大赛等各式活动整合起来,使这一切构成一个更多元化更具包容性的有机整体。通过品牌升级进化,将深圳国际钟表展从偏向以推动销售为目的的展会衍生出推广和促进中国钟表与时间文化的「深圳时间文化周」。让深圳时间文化周自身发展成为一个富有生命力的节事品牌。

 

After rounds of discussion with organizing committee of the Watch & Clock Fair China, we planned to upgrade the original “@China Watch & Clock Culture Week” that has been held for many years to an integrated, diversified, inclusive event including Watch & Clock Fair China, related exhibitions, industrial forums, salons, product launches, watch & clock design competition, etc. Through brand upgrading, the Watch & Clock Fair China has been transformed from a sales-based exhibition to the “Shenzhen Time Culture Week” that promotes watch and time culture in China. “Shenzhen Time Culture Week” itself has developed into a vibrant brand.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

深圳钟表展展览期间,除了主展览,还会举办多个与钟表行业相关的活动。其中包括行业内的高峰论坛、主题沙龙、技术交流会等,参展商也会在展览期间进行各自的品牌活动,还有一系列与钟表时间文化相关的公益活动鼓励大众参与。

 

During the Watch & Clock Fair, in addition to the main exhibition, a number of events related to the watch industry were held in addition to the main exhibition, including industrial summit forums, salons, technical exchange meetings, etc. Exhibitors also conducted their own brand activities. There was a series of public welfare activities open for the general public.