项目名称 Project Name：山乡文旅 Moutain Village Culture & Tourism
客户 Client ：山乡文旅 Moutain Village Culture & Tourism
创作年份 Year ：2020
创意总监 Creative Director ：刘成科 / Chengke Liu
Shanxiang Cultural Touris a company that develops rural tourism with its headquarters in Guilin. Under the background of the rise of rural tourism and Internet brands, Shanxiang Cultural Tour has established the new strategic goal of "creating a first-class intelligent ecological cultural tourism industry", and is committed to driving rural revitalization with Internet technology to meet challenges.
Problem Statement and Project Solution
How to create a brand image with modern wisdom and also convey humanistic spirit has become one of the important tasks of the project. In cooperation with the customer team, we extracted the word "Xiang"from the brand name as the creative origin and created a bright symbol. It not only embodies the positioning and core value of the brand, but also runs through as a symbolic symbol in the communication of various brands.
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
With the development of social economy, the gap between urban and rural areas, especially in resource-poor areas, is becoming more and more obvious. Through building rural tourism resources platform, Shanxiang Cultural Tour actively explores the "tourism + poverty alleviation" industrial development mode, and creates a beautiful life with ecological environment through innovative science and technology.
In the era of rapid development of technology, we still believe that "design needs to meet people's needs", and do something meaningful through valuable and warm design.