项目名称 Project Name：BOSSBABE亲子餐厅 BOSSBABE Restaurant
客户 Client：Bossbabe BossBabe
创意总监 Creative Director：朱德才 Eriz Zhu
艺术指导 Art Director：黄明家 MJ Wong
设计师 Designer：林锐鸿 Ruihong Lin
文案 Copywriter：林翠琪 Cuiqi Lin 黎其凤 Qifeng Li
空间设计 Space Design：张耿宾 Ben Zhang
客户经理 Account Executive：林于诗 Messi Lin 肖诗韵 Sherry Xiao
Parent-child relationship is an eternal topic that we have been paying attention to, researching and discussing. As the scale of mother-child parent-child families continues to expand, and the needs of children tend to be diversified and individualized, the previous parent-child business format urgently needs to be transformed and updated.
Problem Statement and Project Solution
The product experience of parent-child restaurants on the market is basically children-oriented. How can it stand out among the many parent-child restaurants and become a safe place that children and mothers like to go to? We rethink the relationship between the baby and the mother, and believe that playing together and growing up is the most suitable parent-child relationship. Therefore, we put forward the brand proposition "Better Together ", and established a set from naming, design concepts, and space experience. Complete brand value system.
创作过程 & 结果呈现
Creation Process & Result
The brand name is derived from our insight into the modern parent-child relationship:BOSS and BABE are dual identities shared by kid and mom.The shape of the logo cleverly blends the silhouettes of a large penguin and a small penguin in a positive and negative way, implying mutual companionship and common growth.The colors are pink and pink blue, and the overall visual tone is warm and soft, and fits the exquisite fashion style pursued by young mothers today.Original 3 animal IP images to promote closer communication between brands and consumers and establish emotional links.In terms of space presentation, it breaks through the limitations of the relatively young design of traditional parent-child stores, and creates a modern and fashionable high-value space. Upgrade the experience around the main consumer groups, allowing babies and moms to enjoy new play facilities and social scenes. Through design, reshape the effective and close experience link between space and people, promote the activation of the relationship between space and people, and activate the value of space.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
The parent-child relationship is one of the important cores in the humanistic proposition. Through the BOSSBABE project, we have conveyed our multi-dimensional experiential thinking about social relations and individual growth, so that children and mothers learn to respect and love, and to get along with each other equally, to see the big from the small, and to create warmth for the Bay Area cultural imagination.