花鸟鱼虫
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项目名称 Project Name: 花鸟鱼虫 Flower Bird Fish Insect

客户 Client : 细品女装 Thiney

创作年份 Year : 2018

作品尺寸 Size : A4

创意总监 Creative Director : 林溪 Lin Xi

艺术指导 Art Director : 林溪 Lin Xi

设计师 Designer : 林溪 Lin Xi

 

 

项目创作背景

Project Background

 

该项目属于细品女装推广形象,四个子图形组合形成三种不同形态的并非固定形象的logo。Logo放大后即可作为主视觉用于推广物料。

 

This project belongs to the image promotion of women's wear. The four sub-graphics are combined to form three unfixed logos. The enlarged Logo can be used as promotional materials for the key visual.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

尝试消除了物料与单一logo之间的视觉隔阂。

 

A good try to remove the visual gap between the material and the single LOGO.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

2018国潮风萌芽

 

2018 Chinese Fashion Bud

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

细品女装将舒适,做工精致,实用,设计感等特点融合。是一种实用,去符号化的服装品牌路线,我想是服务于人们的一种温暖的设计。

 

Fine clothes will be a fushion of comfortable, exquisite, practical, well-designed and other characteristics. It is a clothing brand line with desemiotization, and I think it is a kind of mild design serving people.