停车格计划 公共艺术展
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项目名称 Project Name:停车格计划 公共艺术展 Parking Lot Project

客户 Client:华侨城创意文化园 OCT-LOFT

创作年份 Year:2019

作品尺寸 Size:综合尺寸

创意总监 Creative Director:朱德才 Eriz Zhu

设计师 Designer:林宏有 Hongyou Lin  吴志豪 Lucas Wu

文案 Copywriter:胡亚琴 Cathy Hu 孙诗 Shi Sun 冯迪菲 Difei Feng 潘欣 Pency Pan 蔡颖殷 Tracy Cai

客户经理 Account Executive:肖诗韵 Sherry Xiao

 

项目创作背景

Project Background

 

此届OCT-LOFT 公共艺术展没有着力于“宏大叙事”,更关注“微小空间”。将创作对象聚焦在停车格。有别于其他公共空间,停车格是基于城市交通秩序管理而定义的场域,作为车辆临时停放处,其边界所规划的空间,在车辆不同的使用状态下,其所有权利亦同时转换。这个空间既私人又公共,彼此矛盾且共存。

 

OCT-LOFT Public Art Exhibition focuses less on "Grand Narrative" but more on "Tiny Space". This year, we focus on the parking lot. Different from other public spaces, parking lot is a field defined based on the management of urban traffic order. As a temporary parking lot for vehicles, all the rights of the space planned by its boundary will be converted at the same time under different use conditions of vehicles. This space is both private and public, contradictory and coexisting.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

公共艺术展的视觉形象主要受众是面对普罗大众,如何让大众从视觉形象中快速、容易的理解到本次展览的目的。

 

The general public is the main audience of the visual image of public art exhibition. The key is how to let the public quickly and easily understand the purpose of this exhibition from the visual image.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

我们把主形象还原成停车格基本样式,通过使用日常可见的停车格线勾勒出本届形象画面,在字体中也使用类似道路字体的风格,把画面具象化,突出展览本质。

 

Therefore, we restore the main image to the basic style of the parking lot, and outline the image picture by using the visible parking lot line. The font is also similar to the road font in daily life, so as to visualize the picture and highlight the essence of the exhibition.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

此次公共艺术展不仅有视觉艺术家的出色创意,还有舞蹈家与环境的对话,亦有社会学者对公共区域大众行为的研究,通过艺术事件让大众意志得以呈现,为社区治理提供了多样性的渠道和可能性。OCT-LOFT 公共艺术展不仅是静态的视觉呈现,更是一种空间上的开放形态,与环境相融,影响着公众的精神状态,也催化着城市的创意活力。同样的它跟我们的主题具有强烈的关联性。

 

This year, the exhibition has the outstanding creativity of visual artists, the dialogue between dancers and the environment as well as the study of social scholars on the public behavior in public areas. Through artistic events, the will of the public can be presented, providing a diverse channel and possibility for community governance. We hope that OCT-LOFT Public Art Exhibition is not only a static visual presentation, but also an open form in space, which is integrated with the environment, affecting the mental state of the public and catalyzing the creative vitality of the city.it has a strong relevance to our subject.