项目名称 Project Name：停车格计划 公共艺术展 Parking Lot Project
客户 Client：华侨城创意文化园 OCT-LOFT
创意总监 Creative Director：朱德才 Eriz Zhu
设计师 Designer：林宏有 Hongyou Lin 吴志豪 Lucas Wu
文案 Copywriter：胡亚琴 Cathy Hu 孙诗 Shi Sun 冯迪菲 Difei Feng 潘欣 Pency Pan 蔡颖殷 Tracy Cai
客户经理 Account Executive：肖诗韵 Sherry Xiao
OCT-LOFT Public Art Exhibition focuses less on "Grand Narrative" but more on "Tiny Space". This year, we focus on the parking lot. Different from other public spaces, parking lot is a field defined based on the management of urban traffic order. As a temporary parking lot for vehicles, all the rights of the space planned by its boundary will be converted at the same time under different use conditions of vehicles. This space is both private and public, contradictory and coexisting.
Problem Statement and Project Solution
The general public is the main audience of the visual image of public art exhibition. The key is how to let the public quickly and easily understand the purpose of this exhibition from the visual image.
创作过程 & 结果呈现
Creation Process & Result
Therefore, we restore the main image to the basic style of the parking lot, and outline the image picture by using the visible parking lot line. The font is also similar to the road font in daily life, so as to visualize the picture and highlight the essence of the exhibition.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
This year, the exhibition has the outstanding creativity of visual artists, the dialogue between dancers and the environment as well as the study of social scholars on the public behavior in public areas. Through artistic events, the will of the public can be presented, providing a diverse channel and possibility for community governance. We hope that OCT-LOFT Public Art Exhibition is not only a static visual presentation, but also an open form in space, which is integrated with the environment, affecting the mental state of the public and catalyzing the creative vitality of the city.it has a strong relevance to our subject.