澳门教区梁文燕托儿所
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项目名称 Project Name:澳门教区梁文燕托儿所 CRECHE DIOSESANA HELEN LIANG

客户 Client :澳门教区梁文燕托儿所 CRECHE DIOSESANA HELEN LIANG

创作年份 Year :2018

创意总监 Creative Director :李浩强 BOB

艺术指导 Art Director :朱安邦 Fever

设计师 Designer :孙善雅 Susanna

插图 Illustration :孙善雅 Susanna

 

 

项目创作背景

Project Background

 

澳门教区梁文燕托儿所为全澳门最大的幼儿园,在澳门中西文化交融下,以基督的仁爱精神培育幼儿。以实践基督的仁爱及惜福感恩的愿景,透过以人为本的信念,并以互相尊重、关怀、信任和开放态度,创建和谐的团队。

 

托儿所的核心教育原则是「实践爱的教育、传播爱的种子」。致力为幼儿提供关怀及体谅,让幼儿在体能训练、道德价值和情绪智商等均得到良好的发展。积极透过与家长携手合作,为幼儿营造一个安全、健康和快乐成长的家,让幼儿获得优质照顾的同时,成为快乐又自信的孩子。

 

CRECHE DIOSESANA HELEN LIANG is the largest kindergarten in Macau. Under the blend of Chinese and Western cultures in Macau, it nurtures children with the spirit of Christ’s benevolence. To fulfill the vision of Christ's benevolence and gratitude, through a people-oriented belief, and with mutual respect, care, trust and openness, create a harmonious team.



The core educational principle of nurseries is "practice love education and spread the seeds of love." Committed to providing care and consideration for children, so that children can develop well in physical training, moral value and emotional intelligence. Actively work with parents to create a safe, healthy and happy home for children to grow up, so that they can become happy and confident children while receiving quality care.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

它是所澳门最大的托儿所,含有宗教背景(天主教),所以在设计过程中,要与天主教结合,让人觉得它是一间可爱、安全的天主教托儿所。

 

It is the largest nursery school in Macau, with a religious background (Catholic), so in the design process, it must be combined with Catholicism to make people feel that it is a cute and safe Catholic nursery.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

过程中,我们提取了很经典的元素(十字架)和(耶稣),而(耶稣)更是在主天教跟基督教中的主要分别,简单来说,只有天主教的十字符号才会出现(耶稣),所以我们便运用这点来进行设计。结果是整个项目让人易明,非常清晰,简洁有力,另一方面是家长看到整个品牌出来后,大大加强了家长对托儿所的信心和认可。

 

In the process, we extracted very classic elements (Cross) and (Jesus), and (Jesus) is the main difference between the Catholic Church and Christianity. Simply put, only the Catholic cross symbol will appear (Jesus). , So we use this to design.The result is that the whole project is easy to understand, very clear, concise and powerful. On the other hand, when the parents see the whole brand, they greatly strengthen their confidence and recognition of the nursery.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

澳门是一个多文化的地方,它有不同的地方的宗教。一个细小的澳门能包容不的宗教,大家友好地共存,这也正正是澳门在湾区的角色,它能把各地文化友好地交流,再通过新的手法再向外界重新演释。

 

Macau is a multicultural place, it has different local religions. A small Macau can tolerate religions, and everyone can coexist in a friendly manner. This is exactly the role of Macau in the Bay Area. It can exchange cultures from different places in a friendly manner, and then reinterpret it to the outside world through new methods.