珠海国际设计周2019
-

项目名称 Project Name: 珠海国际设计周2019 Zhuhai Design Week 2019

客户 Client : 华发集团 Huafa Group

创作年份 Year : 2019.11.25

作品尺寸 Size : 285*210(h)mm

创意总监 Creative Director : 夏江南 Xia Jiangnan

艺术指导 Art Director : 黄福鹏 Huang fupeng

设计师 Designer : 毛建 Mao Jian

插图 Illustration : 龚超平 Gong Chaoping

摄影 Photographer : 黄映华 Huang Yinghua

文案 Copywriter : 邱阳 Qiu Yang

 

 

项目创作背景

Project Background

 

以设计与科技为主题,以关键词“交流”为核心,着重呈现设计周国际化、专业化、特色化的三大特色,打造出一个全局性,跨专业,广视野,专业性强的平台。

 

With the theme of design and technology and a keyword "communication" as the core, we focus on presenting the three significant characteristics of the Design Week. They are internationalization, professionalization, and specialization. We aim to create a comprehensive, interdisciplinary, insightful, and professional platform。

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

如何呈现珠海设计周国际化、专业化、特色化的三大特色,打造出一个全局性,跨专业,广视野,专业性强的交流平台。我们将静态呈现演变为动态展示,将二维平面延伸至三维空间,同时,我们以动态的形式加入时间的另一维度,达到最终的四维展示,以期来诠释未来、科技、探索的主旨,试图立体化表达设计与科技的关系,通过碰撞色彩,多维空间,变幻形态诠释两者之间的无限可能性。

 

Our aim is to present the Design Week's primary characteristics of internationalization, professionalization, and specialization. Also, we want to create a comprehensive, interdisciplinary, insightful, and professional platform. We evolve static presentation into a dynamic performance, extending the two-dimensional plane to three-dimensional space. At the same time, we add another dimension of time in an active form to achieve the final four-dimensional display, to interpret the primary purpose of the future, technology, and exploration. This three-dimensional expression establishes the relationship between design and technology. Colliding colors, multi-dimensional spaces, and changing forms interpret the infinite possibilities between the two.

 

 

创作过程 & 结果呈现

Creation Process & Result

 

运用量子力学中波粒二象性等概念,在波粒二象性中,粒子结构具有着粒子与波的双重共性两者互为补充,正如有形的设计与无形的科技。当象征着设计与科技的粒子聚集在一起,也便形成了某种态势。我们将设计思维、技术思潮、美学思辨等无形的思维形态聚集并激烈碰撞,同时我们也将设计作品、科技产品、创新物品等有形的物质产品呈现给观众,这便是本次珠海国际设计周所要聚集呈现的能量。

 

Using the concept of wave-particle duality in quantum mechanics, the particle structure has the duality of particle and wave. They complement each other, just as tangible design and intangible technology. When the particles symbolizing design and technology are gathered together, a particular situation is formed. At the same time, we present the tangible material products such as design works, scientific and technological products, and innovative items to the audience. This is the energy that this Zhuhai International Design Week will gather and present.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

多数人理解科技是冰冷的,理性的。通过设计去传递科技背后的内涵,拉近人与科技技术之间的距离,让更多人感受到蕴藏在科技里的艺术魅力,并影响他们对科技创新产生热爱,及探讨人文、设计与科技相结合的产品给人们的生活以及整个社会的变化。

 

In most people's eyes, technology is cold and rational. Through design, we convey the connotation behind the science. We shorten the distance between people and technology. We let more people feel the artistic charm contained in science and technology and stimulate their love for innovation. Eventually, we explore the life of people and the changes in the whole society brought by the products of humanities, design, and technology.