JOKER'S BARBERSHOP
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项目名称 Project Name: JOKER'S BARBERSHOP 品牌形象設計

客户 Client : JOKER'S BARBERSHOP

创作年份 Year : 2018

创意总监 Creative Director : Lei Chan U

艺术指导 Art Director : Lei Chan U

设计师 Designer : Dan

插图 Illustration : Dan

摄影 Photographer : Dan

文案 Copywriter : Lei Chan U

 

 

项目创作背景

Project Background

 

一個人有不同的喜好,一個人有不同的風格,

一個人可以有不同的髮型,品牌為著追求不斷求變的人而設計,突破標誌不變的定律。

 

A person can have different preferences, different styles, and different hairstyles. Brands are designed for people who are constantly changing, just like the brand's logo is ever-changing.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

品牌專賣店位於澳門舊城區。 為了與這座舊城的氛圍相呼應,設計以自由隨意的風格為基礎,就像澳門市民的個性一樣。 為了創建一個具有澳門市民特色的品牌,我們使整個項目更加靈活,從而避免了該品牌從前的刻板印象。

 

The brand store is located in the Taipa Village of Macau. In order to match the feeling of this old city, the design is based on freely and casually style, just like the personalities of the Macau citizens. To create a brand with the characteristics of Macau citizens, we make the whole project more flexible to avoid the previous stereotypes of the brand.