项目名称 Project：全棉时代品牌形象 Purcotton Visual Identity
客户 Client：全棉时代 Purcotton
创意总监 Creative Director：冯志锋 Franci Feng
艺术指导 Art Director：冯志锋 Franci Feng
Different from other fast-moving consumer goods brands, Purcotton is a full-category lifestyle brand closely related to consumers’ daily life. With a vision of leading the lifestyle and changing the world, Purcotton uses the gift of nature to create a comfortable, healthy, environmentally friendly and high-quality life for its consumers. It treats every single inch of life with tenderness, takes care of every life whether ordinary or great, and witnesses the power of gentleness shining along with time. These are the ideal and value of Purcotton, which is full of simplicity and richness.
Problem Statement and Project Solution
Living in a fast-paced modern life, people are yearning for a simple, natural life more than ever before. In the context of consumption upgrading, through new packaging design, our mission is to build the brand tonality of Purcotton, fully reflect the value of products, enhance the core competitiveness of the brand, and enable consumers to sense the essence of life.
创作过程 & 结果呈现
Creative Process & Result
It is necessary to deliver the most important, differentiated and sustainable value to consumers so that they are able to clearly identify and remember the brand values, moreover, to recognize and love the brand. In line with the brand vision of Purcotton, we are committed to fully embodying the products’ value and enhancing the core competitiveness through reshaping logic, matching functional scenarios and planing future development.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect to the exhibition theme "Cultural Bay Area • Humanistic Design"
We always think and explore from a people-oriented perspective. It is our perception and sensitivity that makes us different. Always putting ourselves in shoes of users and daily life senarios, we are able to conceive, practice more beautiful possibilities to create an ideal life. The project presents new products and images with a new brand soul through a solution full of life aesthetics spirit, fragrance and fun. It advocates a lifestyle that is true but powerful, which enables people to boldly imagine a better life and make it come true in daily life.