甜品店品牌形象設計
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项目名称 Project : CACAO甜品店品牌形象設計

客户 Client : CACAO甜品手信店

创作年份 Years : 2015

创意总监 Creative Director : Lei Chan U

艺术指导 Art Director : Lei Chan U

设计师 Designer : Green Lao

插图 Illustration : Green Lao

摄影 Photographer : Green Lao

文案 Copywriter : Lei Chan U

 

 

项目创作背景

Project Background

 

在設計上由於這已是我們為該品牌做的第四個分店,我們留意到顧客一直熱愛它們某些產品,所以我們正正留意到這一點把形象及產品結合為一為體,營造澳門人獨特的品牌。也為了讓舊城區注入青年活潑的元素,增加舊城區的吸引力。

 

We designed for the brand up to the fourth branch. In design, we combined the brand image with the products that customers have always loved, and added youthful elements. It makes the old city more attractive and creates a unique brand in Macau.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect to the exhibition theme "Cultural Bay Area • Humanistic Design"

 

我們在設計初期為舊城區注入年青元素,意外地吸引了周邊中小學的學生前來,更為學生提供了一個可以在午飯時及放學後,享受餐點,甜品,放鬆心情,打卡拍攝的機會,學生可以暫時忘記學習的壓力,寫意地享受在這裡的時光。

 

We inject young elements into the old city at the early stage of design. Unexpectedly, it attracted students from surrounding primary and secondary schools. It also provided students with an opportunity to enjoy their meals, desserts, relax, and take photos during lunch and after school time. Students can temporarily forget about academic pressure and enjoy their time here freely.