澳门设计大奬2019
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项目名称 Project : 澳门设计大奬2019 Macau Design Award 2019

客户 Client : 澳门设计师协会Macau Designers Association

创作年份 Year : 2019

作品尺寸 Size : N/A

创意总监 Creative Director : 林欣杰 Keith Lam/Dimension Plus 洪家乐 Lok Hong/LOKSOPHY Design

联合设计总监Co-Design Director : 主视觉识别设计-平面设计、视觉系统Visual Identity Design - Graphic, Visual System ,洪家乐/LOKSOPHY Design 主视觉识别设计-运算视觉概念,动态视觉 Visual Identity Design -Computation Visual and Dynamic Visual,韩家俊/Dimension Plus

设计概念 Design Concept : 林欣杰 Keith Lam/Dimension Plus

音乐 Music : 林欣杰 Keith Lam/Dimension Plus

 

 

项目创作背景

Project Background

 

澳门设计师协会自1994年起创办每两年一度的澳门设计双年展,于第十二届正式改名的「澳门设计大奖」。目的为汇聚引领全球的新锐设计力量,鼓励创作及推动本地设计价值,与国际接轨,使澳门成为中西交流的重要桥梁,是澳门综合设计界别唯一和历史悠久的专业赛事。

 

Founded by the Macau Designers Association in 1994, Macau Design Biennial was renamed “Macau Design Award” (MDA) in its 12th edition. As the only local award that draws participants from all design disciplines, it aims to bring together the world’s new superior design power, encourage and promote local design, and to make Macao a cultural exchange platform between the East and the West.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

破格设计执行观念,企图为大赛推广创造话题:透过媒体介绍平面设计结合计算机运算视觉这一崭新的设计概念,以具话题性的大赛形象引起参赛者对赛事关注,同时计算机运算视觉以系统生成方式,运算出系列性的视觉图象,配合制定好的视觉识别系统能高效执行各项延伸设计并保持视觉形象的统一性,解决三人执行团队应对庞大工作量、以及宣传时限、预算等多方难点。

 

Innovative ideas and topics for the Award Promotion: Introducing the new design concept of graphic design combing with computer vision through the media, and attracting the attention by topical images. At the same time, computing visual system generates a series of visual images,  works with the visual identification system to realize efficient design and maintain the unity. This solves huge workload, time limit and propaganda, budget and other various difficulties for three people team.   

 

 

创作过程 & 结果呈现

Creative Process & Result

 

澳门设计大奖是面向全球的设计竞赛平台。透过具实验意义的主视觉设计,向参赛者展现大赛在设计产业上的前尖视野。主视觉设计由LOKSOPHY与上届全场大奖得主Dimension Plus联手打造,以「Design Roll Up」为主题,透过结合平面设计与数据运算视觉技术,收集大赛与澳门共同成长的各种时间、风向、风速、水位等数据信息,设计出一系列由数据演变成的平面视觉图形。

 

The key visual of this international design competition seeks innovation and breakthroughs as we explore the possibilities to link graphic design and computation Visual and Dynamic Visual. We work with Dimension Plus, Macau Design Award winner in the 11th edition, to come up with the design themed “Design Roll Up”. We collect data including time, wind direction, wind speed and water level in the city across years to show how the Award has grown with Macao, and transform such data to an array of experimental figures.

 

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

澳门设计大奖由过去澳门设计双年展一路演变而成,由海峡两岸的设计比赛转变成今天一个面向国际设计的舞台。近几年澳门设计力量不断在设计汪洋中卷起浪花,与各地设计师共同推动专业领域的发展,更能理解连用设计令澳门和湾区至国际的互相沟通的联系性。

 

Macau Design Biennial has evolved into Macau Design Award, which signals that an esteemed design competition is transforming into an international design stage. In recent years, Macau design power and talents have started to show up on the international stage.  Promoting the professional area togther with designers from other places, so they could have better understanding of the connections between Macau, bay area and the world. 

 

 

 
 
 

 

 

 

 

 

 

 

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