BJOY
-

项目名称 Project:BJOY

客户 Client:BJOY

创作年份 Year:2020

创意总监 Creative Director:刘成科 Chengke Liu

 

 

项目创作背景

Project Background

 

BJOY是Build joy “创造快乐”的简写,传递愉悦而自信的生活主张,并且将这一理念融入到logo设计中,通过对年轻人文化圈层的理解,年轻就应该要大写,力图打造一个代表愉悦的沟通符号。

 

BJOY is the abbreviation of Build Joy, which conveys a cheerful and confident life idea, and integrates this idea into logo design. Through the understanding of young people's cultural circle, young people should be capitalized, trying to create a communication symbol representing the trend and joy.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

在动态视频中,我以“生活共感”为主题,试图表达从平凡生活中发现新的视角,探索全新的生活方式。相对于流⾏已久的扁平化设计⻛潮,这次尝试三维视觉表现,从构思、创意、建模、动态、渲染,尝试了各种不同的⽅案,并最终形成了动态影像,该作品主要由C4D+OC+AE完成。

 

In the video, I take "life synesthesia" as the theme, trying to express that I can find a new perspective from ordinary life and explore a brand new way of life. Relative to the flow of trend tidal flat design, three-dimensional visual this attempt, from conception, creative, modeling, dynamic, rendering, tried various ⽅ case, and finally formed the dynamic images, the work is mainly done by C4D + OC + AE.

 

 

如何理解项目与“人文湾区∙温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

项目的起源,来自于对现代人生活方式的观察,千禧年后的世界逐渐成为年轻人的阵地,全球的年轻人口已经超过了一半。根据美国心理学家亚伯拉罕·马斯洛需求层次理论,希望通过该项目实践快乐而有意义的生活价值观。

 

The origin of the project, from the observation of the modern way of life, after the millennium world gradually become the position of the young people, the world's young population has more than half. According to the American psychologist Abraham maslow's hierarchy of needs, hope that through this project practice happy and meaningful life values.