知识海洋
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项目名称 Project:知识海洋  Packaging Design of Chaozhou Sanbao

客户 Client:深圳市火狼国际产业园运营有限公司  Shenzhen Yiyitong Trade Co., Ltd

创作年份 Year:2018年

作品尺寸 Size:320平方米

创意总监 Creative Director:杨振 yang zhen

艺术指导 Art Director:杨振 yang zhen

设计师 Designer:杨振 胡淯彬 yang zhen / hu yubin

插图 Illustration:杨振 胡淯彬 yang zhen / hu yubin

摄影 Photographer:杨振 yang zhen

文案 Copywriter:杨振 yang zhen

 

 

项目创作背景

Project Background

 

做此书吧的初衷,是做成一个网红店,一个让人来喝饮品,看书,看展览的文艺空间,我偏爱艺术装置,和雕塑,我将钢铁材质的艺术品置入空间,和工业风相匹配,书吧在深圳湾附近,将海洋元素和知识结合,成为书吧的主题《知识海洋》,八爪鱼是知识海洋中的主题装置,采用耐候钢筋手工制成,长约9米,做锈处理,象征知识的多元,多触角。配合耐候钢板的书架,空间透露出较重的工业气息,同时具有当代艺术氛围。

 

《知识海洋》曾获得红点设计奖,深圳环球设计大奖的提名奖,深圳宝安创意大赛美伦奖银奖,我想获奖理由应该是其中的艺术概念和艺术品的植入,比较有特点,显得有些随性,有些放任,有别于普通的书吧空间设计。

 

The original intention of this book bar is to make it into an online red shop, a literary space for people to drink, read books and watch exhibitions. I prefer artistic installations and sculptures. I put iron and steel works of art into the space to match the industrial wind. The book bar is located near Shenzhen Bay and combines marine elements with knowledge, which has become the theme of the book bar - "the sea of knowledge". Octopus is in the ocean of knowledge The theme device is made of weathering steel bar by hand. It is about 9 meters long. It is treated with rust. It symbolizes the diversity of knowledge and has many tentacles. With the shelf of weather resistant steel plate, the space reveals a heavy industrial atmosphere and has a contemporary artistic atmosphere.

 

"Knowledge ocean" has won the red dot design award, the nomination award of Shenzhen global design award, and the silver award of Meron award in Shenzhen Bao'an creative competition. I think the reason for winning the award should be the implantation of artistic concepts and artworks. It is more characteristic, somewhat casual and laissez faire, which is different from ordinary book bar space design.

 

 

 

 

 

 

 

 

 

 

 

 

 

项目问题与解决方式 Problem Statement and Project Solution

项目空间大,也很高,预算很少,又要在短期内完成,还需要具有独特的概念。

项目处在深圳湾,周边是商务办公区,是深圳的硅谷,我采用海洋概念,和海滨城市的属性相符合,命名为《知识海洋》,在此概念范围里,展开设计。植入装置艺术造型,结合海洋主题。

The project space is large, also very high, the budget is very small, but also needs to have the unique concept.The project is located in Shenzhen Bay, surrounded by business office area and the Silicon Valley of Shenzhen. I adopt the concept of ocean, which is consistent with the attributes of coastal city, and named "knowledge ocean". Within the scope of this concept, I carry out the design. The installation art modeling is embedded, combined with the ocean theme.

 

创作过程 & 结果呈现 Creative Process & Result

施工近2个月,大部分装置造型,在工厂制作完成,运到现场安装,工业风格,深受客户喜欢。

Construction nearly 2 months, most of the device modeling, completed in the factory, transported to the site for installation, industrial style, deeply loved by customers.

 

如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

此空间地处深圳湾,从地理位置上就在深圳大湾区核心位置,是生态园区唯一的文化艺术类的书吧,是南山人文空间类的打卡去处。

Located in Shenzhen Bay, this space is located at the core of Shenzhen Dawan District geographically. It is the only cultural and art book bar in the ecological park, and a punch in place for Nanshan human space.