项目名称 Project：知识海洋 Packaging Design of Chaozhou Sanbao
客户 Client：深圳市火狼国际产业园运营有限公司 Shenzhen Yiyitong Trade Co., Ltd
创意总监 Creative Director：杨振 yang zhen
艺术指导 Art Director：杨振 yang zhen
设计师 Designer：杨振 胡淯彬 yang zhen / hu yubin
插图 Illustration：杨振 胡淯彬 yang zhen / hu yubin
摄影 Photographer：杨振 yang zhen
文案 Copywriter：杨振 yang zhen
The original intention of this book bar is to make it into an online red shop, a literary space for people to drink, read books and watch exhibitions. I prefer artistic installations and sculptures. I put iron and steel works of art into the space to match the industrial wind. The book bar is located near Shenzhen Bay and combines marine elements with knowledge, which has become the theme of the book bar - "the sea of knowledge". Octopus is in the ocean of knowledge The theme device is made of weathering steel bar by hand. It is about 9 meters long. It is treated with rust. It symbolizes the diversity of knowledge and has many tentacles. With the shelf of weather resistant steel plate, the space reveals a heavy industrial atmosphere and has a contemporary artistic atmosphere.
"Knowledge ocean" has won the red dot design award, the nomination award of Shenzhen global design award, and the silver award of Meron award in Shenzhen Bao'an creative competition. I think the reason for winning the award should be the implantation of artistic concepts and artworks. It is more characteristic, somewhat casual and laissez faire, which is different from ordinary book bar space design.
项目问题与解决方式 Problem Statement and Project Solution
The project space is large, also very high, the budget is very small, but also needs to have the unique concept.The project is located in Shenzhen Bay, surrounded by business office area and the Silicon Valley of Shenzhen. I adopt the concept of ocean, which is consistent with the attributes of coastal city, and named "knowledge ocean". Within the scope of this concept, I carry out the design. The installation art modeling is embedded, combined with the ocean theme.
创作过程 & 结果呈现 Creative Process & Result
Construction nearly 2 months, most of the device modeling, completed in the factory, transported to the site for installation, industrial style, deeply loved by customers.
如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性？
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"？
Located in Shenzhen Bay, this space is located at the core of Shenzhen Dawan District geographically. It is the only cultural and art book bar in the ecological park, and a punch in place for Nanshan human space.