平常都市计划
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项目名称 Project Name: 平常都市计划 / NORMAL UNBAN

参展机构 Company : 超级平常 / SUPER NORMAL DESIGN OFFICE

客户 Client : 喜茶 / HEYTEA

创作年份 Year : 2019

设计师 Designer : 吴敏文、阳建勋、杨翔、王创哲 / Wu minwen、Yang jianxun、Yang xiang、Wang chuangzhe

 

 

项目创作背景

Project Background

 

超级平常认为,设计是探索、思考、表达的过程,平常都市计划亦是如此。在发掘空间,设计更多可能性的同时,用实实在在的“在地生活”进行探索。再而思考最终表达出具有鲜明个性和旺盛生命力的空间设计。

 

Ordinary exploration

It is super common to think that design is a process of exploration, thinking, and expression, as is the usual urban planning. While exploring the space and designing more possibilities, we also use real "living on the ground" to explore. After thinking about it, it finally expresses a space design with distinctive personality and vigorous vitality.

 

 

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

都市思考

就像《看不见的城市》里描述的那般,每个城市都有着鲜明的个性,也有着维度上的不同。因此,超极平常团队穿梭在各个城市中,身体力行,寻找城市的在地印记。在完整传达品牌性的同时,让饮茶人通过喜茶感受城市的文脉、情景与平常生活。

 

Urban thinking

Just like the description in "The Invisible Cities", each city has a distinct personality and a different dimension. On the other hand, Hi Tea is to convey brand potential and dialogue with tea drinkers through "cool", "inspiration" and "design" in the tea drinking space of each city. Therefore, the supernormal team travels in various cities to find the city's local imprint. While fully conveying the brand, let tea drinkers feel the city's context, scenes and ordinary life through Hey Tea.

 

 

 

 

 

 

创作过程&结果呈现

Creation Process & Result

 

创作表达

于南京

短暂的在地体验,南京的古城墙,游园的体验,,厚重的历史与茶文化,是最为强烈的感受。墙、园、史、茶作为我们获取的在地印记,继而进行对南京茶空间的探寻。

 

In NanJing.

The short-lived local experience, the ancient city wall of Nanjing, the experience of visiting the garden, and the heavy history and tea culture are the strongest feelings. Walls, gardens, history, and tea are the local imprints we obtained, and then we explored the tea space in Nanjing.

 

 

 

 

 

 

 

于顺德

通亮的窗井,逢简水乡的狭窄巷道,房前屋后的邻里空间,清晖园的柳枝冒出新芽,是我们寻找到的顺德印记。

通过印记,找到新旧材料的对话,对南京转园体验和顺德水乡连续迂回的巷道的现代重现,

是我们对茶空间的设计初衷。

 

In ShunDe.

The bright window wells, the narrow lanes of Jianshui Township, the neighborhood space in front of the house, and the new shoots of the willow branches in Qinghui Garden are the marks of Shunde we have found.

Through the imprint, we can find the dialogue between the new and the old materials, and the modern reappearance of the Nanjing Gardening Experience and the continuous circuitous roadways of Shunde Water Village,

This is our original intention for the tea space design.

 

 

 

 

 

于重庆

在市井气与烟火味,轻轨索道吊脚楼、茶馆火锅麻辣烫拼凑的社交网络映象之下,发掘出这座城市更本质的平和内在。

 

In ChongQing

Under the social network image of the city's gas and fireworks, the light rail ropeway hanging foot building, and the tea house hot pot Mala Tang, the more essential peace of the city is discovered.

 

 

 

 

 

 

 

 

如何理解项目与“人文湾区∙温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

让内心温暖

当今,我们每个人都会受到工作、人际关系以及各种因素影响,难免会感到心力疲惫心情浮躁。超级平常希望大家在茶空间中,通过环境氛围,慢下来,感受历史、人文、自然、季节、内心,从而产生回忆、联想、内省、感恩,藉由茶空间是自己的内心平静而温暖。让这一杯喜茶不仅只是潮品,更是每个喝茶人永远的生活美学。

 

Warm the heart

Nowadays, each of us is affected by work, interpersonal relationships and various factors, and it is inevitable that we will feel exhausted and impetuous. I usually hope that everyone in the tea space will slow down and feel the history, humanities, nature, seasons, and heart through the environment, so as to generate memories, associations, introspection, and gratitude. Through the tea space, their hearts are calm and warm. Let this cup of tea be not only a trendy product, but also the eternal life aesthetics of every tea drinker.