项目名称 Project Name: 森林奇境 / FOREST FOR REST
参展机构 Company ： 立品设计 / Leaping Creative
创作年份 Year : 2019.12
Young urbanites in China are generally suffering from mental and physical exhaustion brought by various pressures, such as from work and their families. In addition, nightclubs, karaoke, video games and other de-stressing and entertainment activities are consuming their remaining energy. Traditional foot bath therapy, which originates from Traditional Chinese Medicine and has a history of more than a thousand years, may offer them a new option for quick refreshment.
In Chongqing, the foot bath industry has a long history of development. FOREST FOR REST is a new leisure & wellness brand, which is mainly targeted at young generations. As approaching the project, the primary task was to shake off customers' stereotype of the industry by upgrading foot spa experiences. So as to covey the idea that traditional foot bath could also be cool and become a new fashion.
Problem Statement and Project Solution
FOREST FOR REST is a new leisure & wellness brand, which is mainly targeted at young generations. As approaching the project, the primary task was to shake off customers' stereotype of the industry by upgrading foot spa experiences. So as to covey the idea that traditional foot bath could also be cool and become a new fashion.
The design team chose Hercules beetle as the icon of the brand, since it symbolizes healing, energy and vitality. Its image is extended to print materials, screens and three-dimensional installations in a holistic manner. It is widely applied to the offline space and online APP, to tell the brand story where travelers encounter an oasis after a long, arduous journey in the desert and eventually find a wonderland under the guidance of the Hercules beetles. It's just like the process where stressed young urbanites enter this space, in which their body and mind are relaxed and healed by foot bath and spa experiences.
Creation Process & Result
Based on the research on the industry, the service process is redesign together with the store floorplan, so as to integrate costumers' journey and the brand story, the echo of which throughout the space and create an immersive experience. The brochures and online APP act as guidance that help to complement offline foot bath and spa services. In addition, supportive materials such as tote bags, cups, slippers and umbrellas also intensify the identity of the brand.
Since FOREST FOR REST opened, it has attracted many foreign tourists who come to experience the foot bath service. From the comments on the local lifestyle website, it can also be seen that FOREST FOR REST has won many young customers.
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
Design team fully considers the customer's experience needs and uses the building space as much as possible to create a harmonious, comfortable and quiet leisure environment.
Entering the waiting area, customers will be calmed by the soft light. The art installations and light together produce a mysterious and dramatic ambiance, which makes waiting experience stress-free and even enjoyable. Based on the concept of "moonlight shallow", the shoe changing area presents dreamy and poetic scenes. Curved and semi-enclosed seats are set to block the sightline and alleviate the embarrassment of changing shoes in the public area. Unlike public areas, spa rooms were designed with a greater emphasis on comfort, privacy and simplicity. The pure and minimalist spaces, together with professional lighting design, enable customers to completely relax and immerse themselves in the spatial ambience and services.