女装店
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项目名称 Project Name:女装店 Remember

参展机构 Company : 绽放设计/BloomDesign

创作年份 Year :2019

设计师 Designer :绽放设计 / BloomDesign

摄影 Photographer :鲁哈哈

 

 

项目创作背景

Project Background

 

由BloomDesign绽放设计为Remember女装品牌打造的首家“新零售探索店”在上海虹口龙之梦拉开品牌探索的序幕,本案的设计重点以探索品牌跟消费者新的互动关系、品牌体验的未来性,品牌精神以及品牌价值观的表达为主要方向,经过品牌重构的方式呈现了Remember品牌未来的可能性!

 

BloomDesign created the first concept store for Remember, a Chinese womenswear brand, which is situated in CapitaMall Hongkou, Shanghai. The design focuses on exploring new interactive relationships between the brand and consumers, future possibilities of brand experience as well as the expression of brand spirits and values. The store refreshes the brand’s image, and opens up new possibilities for it.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

打破传统、探索与创新

空间中占比最大的内容是服装在空间中的陈列方式。绽放设计打破了服装行业原有的陈列形式,在空间中设计了一组高低错落,曲折蜿蜒且行云流水的陈列货架,以一种无规律无秩序的,自由丰富的商品陈列给消费营造了一种更为放松的购物体验。

 

Innovative

BloomDesign created the first concept store for Remember, a Chinese womenswear brand, which is situated in CapitaMall Hongkou, Shanghai. The design focuses on exploring new interactive relationships between the brand and consumers, future possibilities of brand experience as well as the expression of brand spirits and values. The store refreshes the brand’s image, and opens up new possibilities for it.

 

 

创作过程&结果呈现

Creation Process & Result

 

为品牌植入自然的基因

绽放设计在空间中借用粗犷且充满力量感的天然石材,细腻温和的多层木板,来设计空间中的家具道具以及空间装饰,这种原始材料所传达出自然,质朴的感受最终会成为品牌印象的一部分。

 

Natural & Austere

BloomDesign utilized solid and rustic natural stones as well as warm plywood to decorate the space, and to form furniture and props. The primitive materials give a natural and austere impression, which constitutes an important part of the brand’s image.

 

为消费者带来新的灵感

空间中银色的不锈钢陈列台、蓝色的“星球”和曲折蜿蜒的货架以一种失重状态“漂浮”空中,与粗犷厚重的天然原石,大理石展台,充满力量感的椅子形成强烈对比。这种感受和视觉上的冲突为消费者带来新的灵感和启发。

 

Inspiring

The stainless steel stand, the blue ball and the twisting racks seem to be floating in the air, which strongly contrast with the solid natural stones, marble stand and forceful chair. Such visual distinction can bring fresh inspirations to customers.

 

 

如何理解项目与“人文湾区∙温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

自然的启发和治愈

借用《新零售艺术》作者露西.強森的一句话“把店铺变成艺廊,把选品陈列变成行为艺术,把消费变成一趟发现之旅”,绽放设计与Remember品牌一道为消费者打造具有探索性,前瞻性,未来性的购物体验,我们希望消费者在购物的同时内心能得到自然的启发和治愈!

 

Enlightening & healing

In the book The Creative Shopkeeper, Lucy Johnson proposed to turn stores into galleries, product display into performance art, and consumption into a journey of discovery. For this project, BloomDesign and Remember together explored to create forward-looking shopping experiences for consumers, hoping that their inner mind can be enlightened and healed by naturalness of the space.