项目名称 Project Name: 「阿喜茶楼」/ HEYTEA LAB Guangzhou
参展机构 Company ： 立品设计 / Leaping Creative
客户 : 喜茶 / HEYTEA
创作年份 Year : 2020.4
Since 2018, HEYTEA's young and cool DNA has been going deep into consumers' minds through working with different designers to give each of its stores a distinctive image. Currently, the brand is continually exploring new themes and design styles for its new stores, with a view to opening up new possibilities to revitalize traditional Chinese tea culture.The project is the first HEYTEA LAB store in Guangzhou, situated at Parc Central, a luxury mall in the heart of the CBD.“HEYTEA LAB” is the brand's flagship store with presence in China's first-tier cities such as Shanghai, Shenzhen and of course Guangzhou. Taking tea-drinking spaces as the medium, it aims to strengthen the connection with local culture and share the brand's story with young people.
Across the road from Parc Central is an open old community built in the 1990s. The site is a place where the leisurely lifestyle of the old neighborhood and the fast pace of modern urban life merge. Guangzhou is well-known for its tea-drinking culture, and tea houses everywhere in the city have become a carrier that embodies the locals' life philosophy.
Taking cues from the local culture and leisurely lifestyle, the design team identified "tea house" as the theme of this store.
Problem Statement and Project Solution
Besides the bar counter that serves basic tea drinks on the first floor, there is a TEA GEEK LAB and a dessert counter on 2F. In addition, "HEYTEA Department Store", an area selling the brand's derivatives such as tote bags and cups is also set in the space. The two-storey space occupies an area of about 350 square meters. The space on the first floor is very limited, which needs to accommodate not only the kitchen, bar counter but also the staircase and a certain number of seats.
The ceiling is 9.7 meters high, so a conventional “Z”-shaped staircase may cause unpleasant experiences due to too many zigzags. Besides, it may take up too much space on the first floor, leaving little area for arranging seats. Based on those considerations, the design team took advantage of the height difference between the kitchen and the ceiling of the first floor, and eventually created an irregular staircase. HEYTEA DEPARTMET STORE，i.e. the area selling the brand’s derivatives, is placed at the foyer close to the street. It makes full use of the space under the stairs, and forms a small semi-enclosed area via the shelf and island counter, thereby generating a retailing atmosphere.
Creation Process & Result
The ceiling is 9.7 meters high, so a conventional “Z”-shaped staircase may cause unpleasant experiences due to too many zigzags. Besides, it may take up too much space on the first floor, leaving little area for arranging seats. Based on those considerations, the design team took advantage of the height difference between the kitchen and the ceiling of the first floor, and eventually created an irregular staircase. Besides, HEYTEA DEPARTMET STORE，i.e. the area selling the brand’s derivatives, is placed at the foyer close to the street. It makes full use of the space under the stairs, and forms a small semi-enclosed area via the shelf and island counter, thereby generating a retailing atmosphere.
The furniture is characterized by classical forms prevailing in the 1980s and 1990s. Both the improved tile floorings and the two kinds of bespoke handmade bricks on walls are replications of traditional materials and craftsmanship based on contemporary design. The door opening references the common form of doors and windows in traditional local arcade buildings, with its dark-colored decorative lines highlighting the "mark" of local buildings. The art installation features an exquisite and retro-style form, and shows varying visual effects via the triangular-prism-shaped structures of old-style signboards. Names of HEYTEA’s popular tea drinks are presented on the revolving structures, which simulate the appearance of dim sum panels used for taking orders in traditional local tea houses.
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"？
HEYTEA LAB takes the local tea-drinking culture of Guangzhou as its design theme, and highlights the regional characteristics in the selection of architectural materials. Details such as stairs, installations and wall decorations have reached a tacit understanding with young people and have obvious humanistic attributes.
In addition, HEYTEA LAB emphasizes a comfortable, friendly, and long-stay space experience as a whole, which fits with the Guangzhou people's life philosophy. The interior is dominated by natural colors such as white and wood to create a natural environment; two floor-to-ceiling glass curtain walls bring sufficient light; elements such as tableware placement, furnishings, and lighting effects work together to form a harmonious and unified effect. .
Finally, as an important public space, the dining space is also a gathering place for cultural exchanges and dissemination. HEYTEA LAB uses Guangzhou slang as wall decoration, and introduces healthy and positive concepts into it, so that food and culture can be well combined.