BeneBaby国际学院
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项目名称 Project Name: BeneBaby国际学院 / BeneBaby International Academy

参展机构 Company:圆道设计 / VMDPE Design

客户 Client : BeneBaby 国际学院 / BeneBaby International Academy

创作年份 Year : 2019

设计师 Designer : 程枫祺、张健、卢育纯、韦柱任、邓静余 / Vinci Chan、Dio Chang、Lucy Lu、Sean Ve、Edith Deng

摄影 Photographer : 张超摄影工作室 、黄安 / Zhang Chao、Leno Huang

 

 

项目创作背景

Project Background

 

Benebaby国际学院新校区位于深圳福田区兰江山地,占地2000平方,是一间注重综合素质教育的幼儿园机构。VMDPE圆道设计接受了该项目的委托,在项目中试图探讨空间与艺术与儿童探索的关系。

 

Benebaby国际学院除了有一般的课室,还设有戏剧室、美术音乐教室,以及丰富的室内和户外活动区等功能,旨在培养孩子的全球视野,培养终身学习者。

 

The new campus of the BeneBaby International Academy is located over the Lanjiang Hills of the Fujian District in Shenzhen, China. Covering an area of 2,000sqm, it is a kindergarten institution that aims to provide comprehensive quality education. VMDPE Design was commissioned to develop the project, probing the relationship between art, space and children’s natural curiosity for exploration.

 

In addition to general classrooms, the BeneBaby International Academy houses a drama classroom, an art and music classroom as well as several spaces for indoor and outdoor activities, all of which aim to cultivate an international vision in favor of the children’s development, making them life-long learners.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

我们在思考一个问题,在教学过程中,孩子们总会接触到丰富的教学内容。而他们每天生活的空间环境却总是很少有变化的。

 

所以我们希望减少符号的使用,,比如“这是大树,这是小房子,这是小城堡,”我们尝试用最基础的几何关系打造一种混沌无常的非直观视觉,希望可以让孩子们按照自己的想象去理解和思考他们每天身处的环境。

 

When we teach children in the classroom, they greatly benefit from rich educational content. However, the environment outside of the school often remains repetitive and stereotyped.

 

To address this issue, we must avoid the use of static connotations such as “this is a big tree”, “this is a small house”, “this is a small castle”, and rather make use of basic geometric relationships that create disordered, rare, non-straightforward visuals, so that children can think about the environment where they live every day and understand it according to their own imagination.

 

 

创作过程&结果呈现

Creation Process & Result

 

柏拉图认为,除了我们所能感觉到的客观现实世界外,还存在一个理念世界(world of ideas),而孩子的思维世界就是柏拉图式的世界,是纯粹的精神世界,是混沌的,充满冒险精神的,充满哲学式思考的。

 

受到这种思想的启发,VMDPE圆道设计试图在这个项目中植入一种新的视觉手法,即不做具象的内容,做充满启发性的“不确定性”的内容。只通过最基本的形状,颜色引起孩子们的想象,为孩子营造奇妙的感知体验。正如蒙德里安对新造型主义的解释:“这种新艺术将会‘发现自我’”,在形状和颜色的抽象化里,即在直线和直观的原始色里。”

 

Plato believed that in addition to the real and objective world we perceive, there is also a world of ideas. Children’s thoughts exist as a Platonic world; pure and spiritual, disordered, with an adventurous spirit full of philosophical thinking.

 

Inspired by this line of thought, VMDPE Design embraces new visual techniques that avoid concrete content and focus on “undetermined” content. Only the most basic shapes and colors can stimulate the children’s imagination, creating a wonderful perceptual experience for them. As Mondrian once explained in his theory of Neoplasticism: “this new art will discover itself, in the abstraction of shapes and colors, in straight lines and intuitive primary colors”.

 

 

如何理解项目与“人文湾区∙温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

我们一直认为幼儿园是一个城市最柔软的那一面的体现,它是一个城市对于对于下一代用心的象征。从业这么多年,我们遇见了很多用心做教育的教师群体,她们的努力让我们感受到了这座城市温暖的那一面,我们也希望用最专业的技术和态度,去用心服务这个群体,还有我们的最爱的孩子们。

 

We have always believed that kindergarten is the embodiment of the softest side of a city. It is the symbol of a city's intentions and development for the next generation. Having worked in the industry for so many years, we have met many groups of great teachers who are dedicated to educational development. Their efforts have made us feel the warm side of this city, letting us pursue and achieve a more excellent educational environment by using the most professional attitude and technology to serve teachers and, of course, our beloved children with all our hearts.