项目名称 Project Name: BeneBaby国际学院 / BeneBaby International Academy
参展机构 Company：圆道设计 / VMDPE Design
客户 Client : BeneBaby 国际学院 / BeneBaby International Academy
创作年份 Year : 2019
设计师 Designer : 程枫祺、张健、卢育纯、韦柱任、邓静余 / Vinci Chan、Dio Chang、Lucy Lu、Sean Ve、Edith Deng
摄影 Photographer : 张超摄影工作室 、黄安 / Zhang Chao、Leno Huang
The new campus of the BeneBaby International Academy is located over the Lanjiang Hills of the Fujian District in Shenzhen, China. Covering an area of 2,000sqm, it is a kindergarten institution that aims to provide comprehensive quality education. VMDPE Design was commissioned to develop the project, probing the relationship between art, space and children’s natural curiosity for exploration.
In addition to general classrooms, the BeneBaby International Academy houses a drama classroom, an art and music classroom as well as several spaces for indoor and outdoor activities, all of which aim to cultivate an international vision in favor of the children’s development, making them life-long learners.
Problem Statement and Project Solution
When we teach children in the classroom, they greatly benefit from rich educational content. However, the environment outside of the school often remains repetitive and stereotyped.
To address this issue, we must avoid the use of static connotations such as “this is a big tree”, “this is a small house”, “this is a small castle”, and rather make use of basic geometric relationships that create disordered, rare, non-straightforward visuals, so that children can think about the environment where they live every day and understand it according to their own imagination.
Creation Process & Result
柏拉图认为，除了我们所能感觉到的客观现实世界外，还存在一个理念世界（world of ideas），而孩子的思维世界就是柏拉图式的世界，是纯粹的精神世界，是混沌的，充满冒险精神的，充满哲学式思考的。
Plato believed that in addition to the real and objective world we perceive, there is also a world of ideas. Children’s thoughts exist as a Platonic world; pure and spiritual, disordered, with an adventurous spirit full of philosophical thinking.
Inspired by this line of thought, VMDPE Design embraces new visual techniques that avoid concrete content and focus on “undetermined” content. Only the most basic shapes and colors can stimulate the children’s imagination, creating a wonderful perceptual experience for them. As Mondrian once explained in his theory of Neoplasticism: “this new art will discover itself, in the abstraction of shapes and colors, in straight lines and intuitive primary colors”.
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
We have always believed that kindergarten is the embodiment of the softest side of a city. It is the symbol of a city's intentions and development for the next generation. Having worked in the industry for so many years, we have met many groups of great teachers who are dedicated to educational development. Their efforts have made us feel the warm side of this city, letting us pursue and achieve a more excellent educational environment by using the most professional attitude and technology to serve teachers and, of course, our beloved children with all our hearts.