IDOM免接触二手车零售系统
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项目名称 Project Name:IDOM Vehicle Assessment Drive-Thru / IDOM免接触二手车零售系统

参展机构 Company : STUDIO MOVE

客户 Client :Gulliver, IDOM公司旗下

创作年份 Year :2020

设计师 Designer :Team STUDIO MOVE

摄影 Photographer :Atsushi Shiotani

 

 

项目创作背景

Project Background

 

该项目位于香川县高松市的国道沿线,由Gulliver旗下的IDOM二手车公司委托设计,目的是打造一个集科技、艺术和建筑为一体的全新车道系统,在疫情期间提供免接触且高效的贩售服务,来帮助控制疫情。

 

The project location is along the national highway in Takamatsu, Kagawa Prefecture. Our client for the project is IDOM inc., a company under ‘Gulliver’ that operates used vehicle nationwide. With the request of efficiency, and a contactless service to support the Epidemic Control. The goal is to develop a new drive-way system using technology, art, and architecture.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

设计师希望打破完全在封闭环境中进行的传统客户服务方式,考虑到驾驶者的视野和行车速度,设计尽可能地提高了可见度和可通过性。以开放的形式为客户和公众提供一个轻松友好的街角,如同“街区公园”一般。

 

We want to break the traditional customer service style, where everything happens in an enclosed environment. While considering the driver’s view and car speed; the design must be highly visible and easy to access. Like a ‘Neighborhood Park’; a friendly, relaxing corner to both the client and the public. 

 

 

创作过程&结果呈现

Creation Process & Result

 

IDOM的每间门店都设有一个宽阔的停车场,设计师巧妙地利用了既有的停车空间的一部分来作为“试驾角”,以拉近商业空间与附近社区的联系。同时,这种零售空间也能够很好地适应其他的城市。

 

“街区公园”由半透明的金属网构成,凹凸的方形框架呈现出周围的城市立面景观。大胆的文字标识和颜色能够迅速吸引驾驶者的注意力,同时也与街区本身形成了互动。

 

Every IDOM store has a large parking lot, so we thought it would be interesting to use part of the existing parking space. To createa vehicle assessment corner that can connect business with the neighborhood more naturally and applicable in other cities. 

 

The ‘Neighborhood Park’ idea is designed with semi-transparent metal mesh; concave and convex squares to present the urban landscape. Bold signs and colors are applied to catch views from the drivers while engaging with the neighborhood.  

 

 

如何理解项目与“人文湾区∙温暖的设计”这一主题的关联性? 

How does the project reflect the exhibition theme ‘Cultural Bay Area • Humanistic Design’?

 

这次的项目也是因疫情后,跟着时态变化,消费需求产生的设计。 设计的本质也是从人文出发,从设计出发给大众提供更温馨便利的使用空间。 把商业与公园的形式融为一体,设计可融入在任何城市里,帮助商业与大众度过新冠的非常时期。

 

Vehicle assessment project is designed to help the client and the customers to transition through the pandemic.  Our design both considered the pandemic and humanity;  To create a vehicle assessment corner that can connect business with the neighborhood more naturally and applicable in other cities.