项目名称 Project Name: 诚远制衣 / CY-Clothing manufacture
创作年份 Year : 2019-04-12
设计师 Designer : 徐庆良、黄缵全 / Terry Xu 、Jorry Huang
摄影 Photographer : 欧阳云 / Ouyang Yun
With the development of the Pearl River Delta economy, the manufacturing industry is becoming more and more competitive because of the lack of price advantage. On the other hand, in recent years, the rise of brand awareness in various industries, in today's era of attention to brand and face value, whether individual or enterprise, enhance brand image, external transmission of brand information, has become another bargaining chip in business competition.
CY-Clothing manufacture is a manufacturing enterprise for domestic young fashion brand. The business owner is a young entrepreneur who hopes to build an office headquarters that can meet the needs of multiple functional spaces through upgrading old buildings. Make it in line with the trend of the times, drive the factory re-coruscate vitality, Convey the brand concept of enterprise keeping pace with the times, pursuing quality and internationalization.
This coincides with the concept of Masanori Design, in recent years, we have been committed to upgrading the brand for manufacturing enterprises, shaping brand tension, using design to inject energy into the enterprise brand, and then play the best value of design, promote the development of enterprises.
Problem Statement and Project Solution
The project is located in the local clothing industry base, in the past rely on the infrastructure of industrial clusters to bring a lot of convenience, but 20 years ago factory buildings, mostly to achieve the basic production and office needs of housing, traditional appearance, simple functional layout, and no sense of space experience, so far can not meet the current functional needs of enterprises, aesthetic taste and humanistic care. The low recognition of enterprises in the surrounding environment is also not conducive to the transmission of brands. Factory area is small, lack of landscape environment. The relationship between indoor levels is faulted and lacks integrity.
The first consideration is to sort out the relationship between the inside and outside of the building and nature, make full use of the vitality of nature, so that everyone in the factory can relax and enjoy peace because of the natural breath. Make the whole plant stand out in the traditional and noisy factories around it. Indoor hollow area, so that the two layers into one. Creative play the role of stairs, extend it, so that the functional areas in series, strengthen the exchange between people.
Creation Process & Result
Make full use of a little space on the side of the office building to construct a natural landscape composed of pool, fountain, green plant and stone bench. Reshaping the connection with nature makes it a shared corner of the park's relaxed spirit. In order to better integrate the landscape into the daily, break the traditional entrance path, the route is designed to pass through the pool landscape to re-enter. At the top of the first floor pool, a two-story terrace is built around the pool. The two-story space can share the landscape.
The exterior wall is decorated with black ash and coral red color paint to form a dynamic and dynamic visual impact. Indoor wall extension with outdoor decorative paint, continue outdoor architectural sense.
Create the entrance of light in different forms in the room; open the floor between the two layers to form hollow; the staircase and the front desk skillfully connected into a L type, strengthen the connection of each functional area; open office and display and other complex functional layout, forming a clear space integration relationship of moving lines.
How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?
ancient times, the Pearl River Basin has been given a special mission in the historical process with its unique culture and superior geographical location. With the Pearl River Delta entering the era of Guangdong-Hong Kong-Macau Greater Bay Area, the construction of modern industrial system based on manufacturing industry is also included in the planning. The traditional manufacturing industry is also gradually upgrading from ordinary "OEM" to "OEM brand "; manufacturing is upgrading to intellectual manufacturing; from meeting material needs to paying attention to people's spiritual and experience needs, it will pay more attention to environmental protection and pay attention to the harmony between social production, life and nature.
The upgrading design of the project is to create a factory landscape, adjust the relationship between the building and the surrounding environment, indoor space coordination and contact with nature, so that the people who carry out office, display, visit, production activities here can have a better experience, a more peaceful and pleasant attitude. On the other hand, all-round, three-dimensional to help Bay area enterprises re-shape brand fashion vitality and internationalization.