新兴·禅域小镇
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项目名称 Project Name: 新兴·禅域小镇 / XINXING ZEN DOMAIN TOWN

参展机构 Company : 天萌国际设计 / TEAMER INT′L

客户 Client : 新兴鼎盛文化产业投资有限公司、广域集团 / Xinxing Dingsheng Cultural Industry Investment Co., ltd、Guangyu Group

创作年份 Year : 2015年

设计师 Designer : 陈宏良 / Henry

 

 

项目创作背景

Project Background

 

项目位于广东省云浮市新兴县。在新兴大力提倡旅游文化发展的背景下,以六祖慧能故乡为支撑点,将“立足禅宗文化,挖掘禅修内涵,整合旅游资源,打开国际市场”作为贯穿整个项目规划的核心理念,将多功能复合型旅游圣地与全方位互动式体验园区完美结合,树立全球最具特色与影响力的禅宗文化综合旅游品牌,为大家提供全方位的“禅宗修心”之旅。

 

The project is located in Xinxing County, Yunfu City, Guangdong Province. Under the background of vigorously promoting the development of tourism culture, taking the hometown of Huineng, the sixth patriarch, as the support point, and taking "based on Zen culture, excavating the connotation of meditation, integrating tourism resources, and opening up the international market" as the core concept throughout the whole project planning, the multi-functional complex tourism holy land and the all-round interactive experience park are perfectly combined to establish the world's most distinctive and influential The comprehensive tourism brand of Zen culture provides all-round "Zen heart cultivation" tour.

 

 

项目问题与解决方式

Problem Statement and Project Solution

 

1、规划如何将禅修礼佛、修行体验、康养运动、活动会展、健康疗养、休闲度假、文化交流、宗教创演、教育培训九大主题实现有机的平衡与融合?项目的四大功能——禅修、禅乐、禅食、禅居将由禅音堂、禅境园、禅梦园、禅修园、禅生园、禅憩园、禅祥园、禅寿园八大各具特色的综合园区统领。这九大复合功能与主题都将在这八大园区一一体现。

 

2、商业与“禅”文化如何融合才能取得平衡?设计团队巧妙地运用“穿越”的主题,让游人徜徉在充满唐朝风貌的商业街上,一起体验慧能大师生活年代的商业生活。非遗、科技体验、购物、餐饮等功能业态一应俱全,吃、行、游、娱、购的一站式体验,这一条禅宗文化、唐风体验、岭南风情相结合的国际化商业街,将带给大家不一样的“穿越”体验。

 

1. Planning such a large project, how to balance and integrate the nine themes of Zen and Buddha worship, practice experience, health care sports, activity exhibition, health recuperation, leisure and vacation, cultural exchange, religious creation and education and training? The four major functions of the project - meditation, Zen Music, Zen food and Zen residence - will be under the command of eight distinctive comprehensive parks, namely, Chan Yin Tang, Chan Jing Yuan, Chan Meng Yuan, Chan meditation Park, Chan Sheng Yuan, Chan Rest Garden, Chan Xiang Yuan, and Chan Shou yuan. These nine composite functions and themes will be reflected in the eight parks one by one.

 

2. How can business and Zen culture be integrated to achieve a balance? The design team skillfully uses the theme of "crossing" to let visitors roam in the commercial street full of Tang Dynasty style and experience the commercial life of master Huineng in his life. Intangible cultural heritage, scientific and technological experience, shopping, catering and other functional formats are available. The one-stop experience of eating, walking, traveling, entertainment and shopping is a one-stop experience. This International Commercial Street, which combines Zen culture, Tang style experience and Lingnan style, will bring you different "crossing" experience.

 

 

创作过程&结果呈现

Creation Process & Result

 

整个设计与项目禅宗主题相呼应,为旅客提供独特难忘的旅游体验同时,也能相应洗涤心灵,为此,设计团队抓住提取、放大、提升、使用禅宗文化的关键,倾力打造禅音袅袅的禅音堂、体现禅意生活的云浮雅途酒店、充满唐朝风貌的商业街和标志性的祈福桥。

 

The whole design echoes with the Zen Theme of the project, providing visitors with a unique and unforgettable travel experience, and washing their hearts accordingly. Therefore, the design team grasped the key points of extracting, enlarging, improving and using Zen culture, and made every effort to build a Zen hall with a curling sound, a Yunfu Yatu Hotel reflecting Zen life, a commercial street full of Tang Dynasty style and a landmark praying bridge.

 

 

如何理解项目与“人文湾区∙温暖的设计”这一主题的关联性?

How does the project reflect the exhibition theme "Cultural Bay Area • Humanistic Design"?

 

1、新兴·禅域小镇坐落在“中国禅都”慧能大师故里云浮市新兴县,禅意贯穿整个项目的主题与功能,在项目所营造的禅意空间中,能让人沉浸在充满禅宗哲理的故事与句子中,再次触发对禅文化的微妙体验与顿悟。

 

2、随社会发展中日益激烈的竞争与随之而来的压力,人们在生活中追求宁静、返璞归真的心灵需求也随之而来。设计团队为普罗大众打造简约、自然、健康、朴实的禅宗主题文化旅游小镇,让人全身心领悟禅意的生活方式,可以放下一切,与家人朋友共享一份静谧与自在,为每一位旅客撑起一片灵魂的栖息之地。

 

1. Xinxing · Zen town is located in Xinxing County, Yunfu City, the hometown of Huineng, the "Chinese Zen capital". The Zen spirit runs through the theme and function of the whole project. In the Zen space created by the project, people can immerse themselves in stories and sentences full of Zen philosophy, and trigger the subtle experience and insight of Zen culture again.

 

2. With the increasingly fierce competition and pressure in the social development, people's spiritual needs of pursuing peace and returning to nature in life also follow. The design team creates a simple, natural, healthy and simple Zen themed cultural tourism town for the general public. It enables people to fully understand the Zen life style, put everything down, and share a quiet and comfortable place with family and friends, so as to provide a place for every tourist to live in.