项目名称 Project:SR301录音笔 Smart Recorder 301

客户 Client:天津讯飞极智科技有限公司 TianJin Iflytek Best AI Technology Co.Ltd

创作年份 Years:2018

作品尺寸 Size:114*53*12mm(长宽高)

设计总监 Design Director:贾思源Jia Siyuan 郑冬平Zheng Dongping

外观设计 Appearance Design:贾思源Jia Siyuan 郑冬平Zheng Dongping 丁辉Ding Hui

结构设计 Mechanical Design:贾思源Jia Siyuan 郑冬平Zheng Dongping




Project Background




iFLYTEK Smart Recorder 301 adopts the leading voice transcription technology in the industry. It supports the real-time voice transcription in Chinese and English and the recognition accuracy is as high as 98%.Through the algorithm comparison to intelligently reduce the noise, and in different scenarios, multiple Microphones automatically combine to pick up sound which the distance can be farthest to 15 meters. You say is you you get. simultaneous, the bookmarks can be added synchronously to record and key contents are marked quickly. SR301 effectively improves the efficiency of information collation and The excellent artificial intelligence technology brings you purely different experience.




Problem Statement and Project Solution




The new design language of SR301 undoubtedly brought a new sensory impact to the traditional recording pen market. We have abandoned the traditional button operation mode, giving the user the most simple and most needed function operation buttons, replacing the traditional small screen design with the touch operation screen with more information and visual display, and re-introducing the information display that the user needs most. Do not give users too many complicated options.



创作过程 & 结果呈现

Creative Process & Result




Adopting the leading voice transcription technology in the industry, it supports real-time voice transcription in both Chinese and English, with the recognition accuracy up to 98%. Independent research and development of noise reduction algorithm, 1 directional microphone + 4 matrix microphone combination pickup system, more stereo. The recognition distance can reach 15 meters, what you say is what you get. Bookmarks are added to the recording simultaneously to quickly mark key content. 4G, WIFI and other network connection methods, can be shared by multiple terminals; fingerprint + Password unlocking method - A dedicated fingerprint wakes up to make the file more secure.



如何理解项目与“人文湾区 ∙ 温暖的设计”这一主题的关联性? 

How does the project reflect to the exhibition theme "Cultural Bay Area • Humanistic Design"




In addition, in terms of overall product visual design, we believe that design is always in a state of subtraction. The state of product presentation should be quiet and undisturbed. Only when the time I really need is just right, the product has the most compact appearance in the product. The core functional area gives the best design details to the user, giving the user a more comfortable and comfortable experience;The next era of recorder products can be redefined from both product vision and user experience.